{"id":40227,"date":"2023-08-01T13:27:54","date_gmt":"2023-08-01T17:27:54","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=40227"},"modified":"2025-10-28T10:01:11","modified_gmt":"2025-10-28T14:01:11","slug":"twitter-is-now-x","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2023\/08\/01\/twitter-is-now-x\/","title":{"rendered":"Twitter Is Now X"},"content":{"rendered":"

John Gruber<\/a>:<\/p>\n

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Company-wide memo from nominal X Corp CEO Linda Yaccarino, sent this morning<\/a>[…]<\/p>\n<\/blockquote>\n\n

Sarah Perez<\/a> (via John Gruber<\/a>):<\/p>\n

The owner of the @x Twitter handle<\/a> confirmed that the company, now known as X, took over his account without warning or financial compensation, telling him the handle is property of X. The handle had previously belonged to Gene X Hwang<\/a> of the corporate photography and videography studio Orange Photography<\/a>. In a letter, the company formerly known as Twitter thanked Hwang for his loyalty and offered him a selection of X merchandise and a tour of X’s HQ, as a “reflection of our appreciation.”<\/p><\/blockquote>\n\n

Tim Hardwick<\/a>:<\/p>\n

X, the social media platform formerly known as Twitter, has updated its official app<\/a> on Apple’s App Store to conform with the new branding that was announced last weekend<\/a> by billionaire owner Elon Musk.<\/p>

Instead of “Let’s talk” – Twitter’s original tagline – “Blaze your glory!” is the curious subtitle on X’s iOS App Store listing, which describes the app as “the trusted digital town square for everyone.”<\/p>

The new logo and name are meant to reflect Musk’s longstanding intention to transform the social media network into an “everything app” similar to China’s WeChat.<\/p><\/blockquote>\n\n

Dave Mark<\/a>:<\/p>\n

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Apple blinked.<\/p>\n

X breaks App Store rule, becomes the very first single character listing.<\/p>\n

Wonder when the Twitter URLs will switch over to X dot com. 🤔<\/p>\n<\/blockquote>\n\n

Craig Hockenberry<\/a>:<\/p>\n

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“We treat all developers the same.”<\/p>\n

I'm fine with that not being true, and there are good reasons for it not being true, but I wish Apple would stop saying it.<\/p>\n

Falls into the Google-not-being-evil category.<\/p>\n<\/blockquote>\n\n

See also: Netflix<\/a>.<\/p>\n\n

Esther Crawford<\/a> (tweet<\/a>, via Jay Peters<\/a>):<\/p>\n

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[Elon Musk’s] focus on speed is incredible and he’s obviously not afraid of blowing things up, but now the real measure will be how it get reconstructed and if enough people want the new everything app he is building.<\/p>\n

I learned a ton from watching Elon up close — the good, the bad and the ugly. His boldness, passion and storytelling is inspiring, but his lack of process and empathy is painful.<\/p>\n

Elon has an exceptional talent for tackling hard physics-based problems but products that facilitate human connection and communication require a different type of social-emotional intelligence.<\/p>\n

Social networks are hard to kill but they’re not immune from death spirals. Only time will tell what the outcome will be but I hope X finds its footing because competition is good for consumers.<\/p>\n<\/blockquote>\n\n

Update (2023-08-04): Mysk<\/a>:<\/p>\n

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The bundle ID of X for iOS is still com.atebits.Tweetie2.<\/p>\n<\/blockquote>\n\n

Update (2023-08-09): Dave Mark<\/a>:<\/p>\n

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The Mac Twitter client has no mention of X (see pic).<\/p>\n