{"id":40129,"date":"2023-07-24T15:05:03","date_gmt":"2023-07-24T19:05:03","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=40129"},"modified":"2023-07-25T10:34:13","modified_gmt":"2023-07-25T14:34:13","slug":"vox-media-stops-using-chorus","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2023\/07\/24\/vox-media-stops-using-chorus\/","title":{"rendered":"Vox Media Stops Using Chorus"},"content":{"rendered":"

Sara Fischer and Kerry Flynn<\/a> (Hacker News<\/a>):<\/p>\n

CMS licensing was once seen as a lucrative opportunity for publishers looking to grow revenue beyond ad dollars. But WordPress’ continued dominance in the space has made it harder to compete.<\/p>

[…]<\/p>

Vox Media will move its own websites off of Chorus and into WordPress VIP, the enterprise arm of the 20-year-old CMS company.<\/p>

The migration is part of a broader strategic partnership that will allow Vox Media to extend the reach of Concert and Coral, while focusing on its core revenue streams, like advertising and subscriptions.<\/p>

[…]<\/p>

“If you’re not a tech company, it’s really hard to do this,” Brown told Axios. “It’s really hard to service it. It’s really hard to maintain it.”<\/p><\/blockquote>\n\n

I was not aware of WordPress VIP<\/a>, but apparently it’s used by Meta, Salesforce, CNN, and News Corp. Plans start at $25,000\/year, a bargain compared with maintaining an internal development team after going down from six external clients to zero.<\/p>\n\n

Nick Heer<\/a>:<\/p>\n

\n

Last year, Vox stopped licensing Chorus<\/a> to third parties, but some sites are still using the platform, including the Ringer<\/em><\/a> and the Chicago Sun-Times<\/em><\/a>. Incredibly, Vox Media also operates two other proprietary CMSes: Clay and Pinnacle. In a press release<\/a> from September, Vox said it planned to move everything to a new “publishing platform” called Duet, which Axios<\/em> says will continue to be used on the front-end.<\/p>\n<\/blockquote>\n\n

Previously:<\/p>\n