{"id":40040,"date":"2023-07-12T15:59:16","date_gmt":"2023-07-12T19:59:16","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=40040"},"modified":"2023-07-13T13:36:31","modified_gmt":"2023-07-13T17:36:31","slug":"mac-sales-in-q2-2023","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2023\/07\/12\/mac-sales-in-q2-2023\/","title":{"rendered":"Mac Sales in Q2 2023"},"content":{"rendered":"<p><a href=\"https:\/\/9to5mac.com\/2023\/07\/11\/mac-shipments-grow-10-percent\/\">Ben Lovejoy<\/a> (<a href=\"https:\/\/news.ycombinator.com\/item?id=36681053\">Hacker News<\/a>):<\/p>\n<blockquote cite=\"https:\/\/9to5mac.com\/2023\/07\/11\/mac-shipments-grow-10-percent\/\">\n<p>Mac shipments grew by more than 10% in the second quarter of the year, compared to the same period in 2022, according to a new market intelligence reports.<\/p>\n<p>All major PC brands saw their own shipments fall in the same period, most by double digits[&#8230;] Apple&rsquo;s growth in Mac shipments is said to in large part reflect constrained supply last year.<\/p>\n<\/blockquote>\n<p>IDC says that Apple has an 8.6% share of shipments and that overall this was the &ldquo;sixth consecutive quarter of contraction brought on by macroeconomic headwinds, weak demand from both the consumer and commercial sectors, and a shift in IT budgets away from device purchases.&rdquo;<\/p>\n<p>Note that these numbers are for the calendar Q2, which is not the same as Apple&rsquo;s fiscal Q2 below.<\/p>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2023\/05\/05\/apples-q2-2023-results\/\">Apple&rsquo;s Q2 2023 Results<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2023\/05\/05\/browser-and-os-marketshare-in-2023\/\">Browser and OS Marketshare in 2023<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2021\/01\/13\/growth-in-desktops-mac-marketshare\/\">Growth in Desktops, Mac Marketshare<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2019\/07\/12\/mac-marketshare-in-q2-2019\/\">Mac Marketshare in Q2 2019<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2018\/10\/11\/mac-sales-down-in-q3-2018-amid-a-lack-of-updates\/\">Mac Sales Down in Q3 2018 Amid a Lack of Updates<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2017\/01\/29\/macs-lose-marketshare\/\">Macs Lose Marketshare<\/a><\/li>\n<\/ul>\n\n<p id=\"mac-sales-in-q2-2023-update-2023-07-13\">Update (2023-07-13): <a href=\"https:\/\/pxlnv.com\/linklog\/idc-mac-sales-q2-23\/\">Nick Heer<\/a>:<\/p>\n<blockquote cite=\"https:\/\/pxlnv.com\/linklog\/idc-mac-sales-q2-23\/\">\n<p>The number of Mac shipments, as Goswami acknowledges, grew; it was not &ldquo;markedly down&rdquo; and did not &ldquo;mirror [&#8230;] the broader market&rdquo;. It was the complete opposite. Market share is also up &mdash; from 6.8% to 8.6%. I might be reading this wrong, but it looks a little like the second paragraph here was prewritten in anticipation of a sales slide and Goswami forgot to delete it.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Ben Lovejoy (Hacker News): Mac shipments grew by more than 10% in the second quarter of the year, compared to the same period in 2022, according to a new market intelligence reports. All major PC brands saw their own shipments fall in the same period, most by double digits[&#8230;] Apple&rsquo;s growth in Mac shipments is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2023-07-12T19:59:19Z","apple_news_api_id":"f04ed5c2-d59e-4810-91a8-1c0dfa295330","apple_news_api_modified_at":"2023-07-13T17:36:33Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/A8E7VwtWeSBCRqBwN-ilTMA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[38,101,1931,30,2428,219],"class_list":["post-40040","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple","tag-business","tag-covid-19","tag-mac","tag-marketshare","tag-windows"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/40040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=40040"}],"version-history":[{"count":2,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/40040\/revisions"}],"predecessor-version":[{"id":40050,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/40040\/revisions\/40050"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=40040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=40040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=40040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}