{"id":39386,"date":"2023-05-15T15:53:31","date_gmt":"2023-05-15T19:53:31","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=39386"},"modified":"2023-05-15T15:53:31","modified_gmt":"2023-05-15T19:53:31","slug":"context-sdk","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2023\/05\/15\/context-sdk\/","title":{"rendered":"Context SDK"},"content":{"rendered":"

Felix Krause<\/a>:<\/p>\n

Today, whether your app is opened when your user is taking the bus to work, in bed about to go to sleep, or when out for drinks with friends, your product experience is the same. However, apps of the future will perfectly fit into the context of their users’ environment.<\/p>

[…]<\/p>

Context SDK leverages machine learning to make optimized suggestions when to upsell an in-app purchase, what type of ad and dynamic copy to display, or predict what a user is about to do in your app, and dynamically change the product flows to best fit their current situation.<\/p>

[…]<\/p>

Meta has published data<\/a> on how “less is more” when it comes to notifications and user prompts[…] With Context SDK, you can significantly reduce the number of prompts you show to your users, and a result increase your conversion rates.<\/p><\/blockquote>\n\n

Via Dave Verwer<\/a>:<\/p>\n

This would instantly be deep into “creepy” territory if that data was being sent back to some company’s server to be stored and cross-referenced against loads of other data, but the SDK doesn’t request any<\/em> additional app permissions and never sends a network request. It all happens on-device.<\/p>\n

There is something that keeps my “this doesn’t feel quite right” sense tingling. I think it comes down to many years of hearing story after story of unscrupulous companies doing dubious (or awful<\/a>) things with large amounts of behaviour data, though, rather than being related to anything this SDK is doing.<\/p>\n

[…]<\/p>\n

This idea feels like a win for everyone involved. Users get fewer calls to action at inconvenient times, and developers get happier users who are slightly more likely to respond to a CTA.<\/p><\/blockquote>\n\n

It’s not clear to me<\/a> what the pricing is or whether you get access to the library’s source.<\/p>","protected":false},"excerpt":{"rendered":"

Felix Krause: Today, whether your app is opened when your user is taking the bus to work, in bed about to go to sleep, or when out for drinks with friends, your product experience is the same. However, apps of the future will perfectly fit into the context of their users’ environment.[…]Context SDK leverages machine […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2023-05-15T19:53:34Z","apple_news_api_id":"9dd1da90-ba91-412a-8599-c3c64b36ff34","apple_news_api_modified_at":"2023-05-15T19:53:34Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AndHakLqRQSqFmcPGSzb_NA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[4],"tags":[1351,101,522,31,2185,355,71],"class_list":["post-39386","post","type-post","status-publish","format-standard","hentry","category-programming-category","tag-artificial-intelligence","tag-business","tag-inapppurchase","tag-ios","tag-ios-16","tag-privacy","tag-programming"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/39386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=39386"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/39386\/revisions"}],"predecessor-version":[{"id":39387,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/39386\/revisions\/39387"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=39386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=39386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=39386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}