{"id":38131,"date":"2023-01-12T16:08:32","date_gmt":"2023-01-12T21:08:32","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=38131"},"modified":"2023-01-12T16:10:50","modified_gmt":"2023-01-12T21:10:50","slug":"the-tyranny-of-the-churn-equation","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2023\/01\/12\/the-tyranny-of-the-churn-equation\/","title":{"rendered":"The Tyranny of the Churn Equation"},"content":{"rendered":"<p><a href=\"https:\/\/www.david-smith.org\/blog\/2023\/01\/12\/churn\/\">David Smith<\/a> (<a href=\"https:\/\/mastodon.social\/@_Davidsmith\/109676406381185573\">Mastodon<\/a>):<\/p>\n<blockquote cite=\"https:\/\/www.david-smith.org\/blog\/2023\/01\/12\/churn\/\"><p>As you can see there is an asymptotic point in this for many configurations where your revenue hits a ceiling that you can&rsquo;t escape from. This level is the manifestation of the &ldquo;weight&rdquo; of your churning users growing over time.<\/p>\n<p>[&#8230;]<\/p>\n<p>I share this concept in the hopes that it will serve as an encouragement to other developers out there who are working on subscription apps and finding they are reaching a ceiling in revenue where they can&rsquo;t seem to break free.<\/p>\n<p>[&#8230;]<\/p>\n<p>I will say that based on paying around with lots of configurations, improving your retention rate appears to be much more important to long term income than sign-up rate. Relatively small changes there can have huge cumulative impacts.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>David Smith (Mastodon): As you can see there is an asymptotic point in this for many configurations where your revenue hits a ceiling that you can&rsquo;t escape from. This level is the manifestation of the &ldquo;weight&rdquo; of your churning users growing over time. [&#8230;] I share this concept in the hopes that it will serve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2023-01-12T21:08:34Z","apple_news_api_id":"b724d69f-6e18-4c71-aa61-d9ec40d3c704","apple_news_api_modified_at":"2023-01-12T21:10:53Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AtyTWn24YTHGqYdnsQNPHBA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[1421,101,31,2185,26,1989],"class_list":["post-38131","post","type-post","status-publish","format-standard","hentry","category-technology","tag-app-subscriptions","tag-business","tag-ios","tag-ios-16","tag-iosapp","tag-widgetsmith"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/38131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=38131"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/38131\/revisions"}],"predecessor-version":[{"id":38132,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/38131\/revisions\/38132"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=38131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=38131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=38131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}