{"id":37042,"date":"2022-09-14T15:57:35","date_gmt":"2022-09-14T19:57:35","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=37042"},"modified":"2022-09-14T15:59:24","modified_gmt":"2022-09-14T19:59:24","slug":"plus-pro-and-max","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2022\/09\/14\/plus-pro-and-max\/","title":{"rendered":"Plus, Pro, Max, and Ultra"},"content":{"rendered":"

Hartley Charlton<\/a> (Reddit<\/a>):<\/p>\n

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In his latest post<\/a> on Medium, Kuo explained that the iPhone 14 Pro and iPhone 14 Pro Max have seen “neutral” and “good” pre-order results compared to the iPhone 13 Pro and iPhone 13 Pro Max. Delivery wait times of more than four weeks may indicate good demand for the new high-end devices. It is apparently “unclear” whether Apple will increase shipment forecasts of its Pro models, but there is a “growing” chance that it will cut orders of the iPhone 14 and iPhone 14 Plus, which currently account for around 45 percent of the entire lineup’s shipments.<\/p>\n

[…]<\/p>\n

If demand for the two standard models do not improve, Apple may cut iPhone 14 and iPhone 14 Plus orders as soon as November.<\/p>\n<\/blockquote>\n\n

Francisco Tolmasky<\/a>:<\/p>\n

If true, then the iPhone may be developing the same problem the iPad has: products reverse-engineered from PRICE instead of USE. The iPhone mini made sense to be “worse,” so it didn’t feel<\/em> cheap. The iPhone 14 however just feels like “the cheap one.”<\/p>

Below I showed an iPad lineup where the differentiation (and marketing!) was based on USE CASE and not price, so no one feels like they’re “settling.” For example, the “low end” iPad Go is positioned as “rugged,” what you take on a hike or give your kid.<\/p>

The price-based product segmentation works even worse for Apple products because everything is expensive<\/em>, and there’s plenty of price overlap between Pro and non-Pro.<\/p>

[…]<\/p>

The end result is you don’t really feel like you got “the perfect phone for you,” but instead some weird compromise of trade-offs you could afford. The product matrix makes you feel sad when you should feel great.<\/p><\/blockquote>\n\n

bengiannis<\/a>:<\/p>\n

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This reminds me of Tim Cook’s recent leaked emails<\/a> regarding iPhone XS sales from 2018[…] Pricing the XR too close to the XS without many new features meant that most people just upgraded to the higher tier iPhone.<\/p>\n<\/blockquote>\n\n

Dave B<\/a>:<\/p>\n

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The gap between the Pro and non-Pro line is by far the biggest it’s ever been, and it’s still just a $200 price difference.<\/p>\n

[…]<\/p>\n

I understand Apple wants to save some features for the Pro models, but this feature gap is too large, to the point that the non-Pro is now feeling like a mid-tier phone, with last year’s processor and old display technology.<\/p>\n<\/blockquote>\n

The iPhone 13 mini, or even the regular iPhone 13, seems like a solid alternative if you don’t want to pay for the Pro features.<\/p>\n\n

Adam Scheinberg<\/a>:<\/p>\n

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iPhone Pro Max: max = bigger
\nM1 Max: faster
\nAirPods Max: different product entirely<\/p>\n

AppleTV: an app
\nAppleTV: a piece of hardware <\/p>\n

Apple TV+: base features
\niCloud+: base features
\niPhone Plus: bigger, same features<\/p>\n

Macbook Pro: more features
\niPhone Pro: more features
\nAirPods Pro: different product entirely <\/p>\n

M1 Ultra: most powerful
\nWatch Ultra: same power, different product <\/p>\n<\/blockquote>\n\n

Previously:<\/p>\n