{"id":36644,"date":"2022-08-02T16:54:47","date_gmt":"2022-08-02T20:54:47","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=36644"},"modified":"2022-08-04T16:06:13","modified_gmt":"2022-08-04T20:06:13","slug":"yet-more-app-store-search-ads","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2022\/08\/02\/yet-more-app-store-search-ads\/","title":{"rendered":"Yet More App Store Search Ads"},"content":{"rendered":"

Sami Fathi<\/a>:<\/p>\n

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Until now, Apple has offered developers two ad opportunities on the App Store: in the Search tab and within the Search results page.<\/p>\n<\/blockquote>\n\n

Chance Miller<\/a>:<\/p>\n

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First and foremost, there is a new advertising slot coming to the “Today” homepage of the App Store.<\/p>\n

[…]<\/p>\n

The second new advertising placement is coming directly to product pages themselves. This means that developers will now be able to place ads on the product pages for other apps. This spot is located at the very bottom of the product page, beneath the banner section that shows other apps by that developer.<\/p>\n<\/blockquote>\n\n

Nick Heer<\/a>:<\/p>\n

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This coverage sounds a little too fluffy to me — too much like it came directly from Apple. It is hard to know for sure because, while this news was reported by several Apple-focused publications including 9to5Mac<\/em><\/a> and Apple Insider<\/em><\/a>, not one of them acknowledged its sourcing. As of writing, this news has not landed on Apple’s Newsroom, or in the news feeds of its Developer<\/a> or Search Ads<\/a> sections, nor does it appear on the App Store advertising info page<\/a>. All three Apple-focused publications also cite in their coverage a corporate presentation to advertisers each says it “obtained” in May claiming 78% of App Store search volume came from devices with ad personalization disabled. Curious.<\/p>\n<\/blockquote>\n\n

Paul Haddad<\/a>:<\/p>\n

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Coming next year “Download Ads” instead of downloading the app you want, the App Store will randomly download the highest bidding app.<\/p>\n<\/blockquote>\n\n

Tim Sweeney<\/a>:<\/p>\n

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You worked hard to build a great app. You registered a trademark. You signed up to Apple demands for 30% of your revenue as the sole way to reach iOS users. How does Apple reward you?<\/p>\n

They front-run searches for your trademarked app name, and place ad results above the result for your app.<\/p>\n

But now, there’s more: Apple will litter your own app page with ads for competing apps. And keep all the ad money for themselves.<\/p>\n<\/blockquote>\n\n

Sebastiaan de With<\/a>:<\/p>\n

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Apple shouldn’t get into the ad business. Pushing ads in their platform opposes to their goals and core values, and will only erode user trust.<\/p>\n

Are the relatively minor profits worth the price of bad experiences and lost goodwill?<\/p>\n<\/blockquote>\n\n

Your core values are what you do on an ongoing basis, not the talking points that you broadcast or what you did 20 years ago under different leadership.<\/p>\n\n

Florian Mueller<\/a>:<\/p>\n

Yesterday it became public in Colombia that Apple is--I kid you not--claiming a human rights violation and invoking Article 8 of the Universal Declaration of Human Rights because of Ericsson’s preliminary injunction in Colombia over a 5G patent<\/a>. Nowhere on the 48 pages of the motion did I find a human rights violation in the sense in which most reasonable people would understand it. All I found was a bunch of run-of-the-mill appellate arguments. […]<\/p>

Interestingly, Apple has just been warned against being sanctioned by the United States District Court for the Eastern District of Texas over a “misuse” of court rules<\/a>. They brought an emergency<\/i> motion instead of a regular motion.<\/p><\/blockquote>\n\n

Previously:<\/p>\n