{"id":34004,"date":"2021-10-21T16:46:00","date_gmt":"2021-10-21T20:46:00","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=34004"},"modified":"2021-10-25T11:34:42","modified_gmt":"2021-10-25T15:34:42","slug":"google-play-store-drops-fees-on-subscriptions-and-content","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2021\/10\/21\/google-play-store-drops-fees-on-subscriptions-and-content\/","title":{"rendered":"Google Play Store Drops Fees on Subscriptions and Content"},"content":{"rendered":"<p><a href=\"https:\/\/android-developers.googleblog.com\/2021\/10\/evolving-business-model.html\">Sameer Samat<\/a> (<a href=\"https:\/\/www.macrumors.com\/2021\/10\/21\/google-lowers-play-store-subscription-fee\/\">MacRumors<\/a>, <a href=\"https:\/\/news.ycombinator.com\/item?id=28946814\">Hacker News<\/a>):<\/p>\n<blockquote cite=\"https:\/\/android-developers.googleblog.com\/2021\/10\/evolving-business-model.html\">\n<p>To help support the specific needs of developers offering subscriptions, starting on January 1, 2022, we&rsquo;re decreasing the service fee for all subscriptions on Google Play from 30% to 15%, starting from day one.<\/p>\n<p>For developers offering subscriptions, this means that first-year subscription fees will be cut in half.<\/p>\n<\/blockquote>\n<p>This applies to all developers, whereas the previous cut to 15% was for after the first year or for non-subscription revenue below $1 million.<\/p>\n<blockquote cite=\"https:\/\/android-developers.googleblog.com\/2021\/10\/evolving-business-model.html\">\n<p>Ebooks and on-demand music streaming services, where content costs account for the majority of sales, will now be eligible for a service fee as low as 10%.<\/p>\n<\/blockquote>\n\n<p>Meanwhile, Apple recently <a href=\"https:\/\/mjtsai.com\/blog\/2021\/08\/27\/cameron-v-apple-settlement\/\">implied<\/a> that the App Store Small Business program is only temporary.<\/p>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2021\/09\/28\/microsoft-store-supports-alternate-app-stores\/\">Microsoft Store Supports Alternate App Stores<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2021\/09\/13\/why-apple-should-compromise-with-antitrust-regulators\/\">Why Apple Should Compromise With Antitrust Regulators<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2021\/08\/26\/apple-news-partner-program\/\">Apple News Partner Program<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2021\/08\/21\/app-store-fee-reductions-and-apple-strategy-tax\/\">App Store Fee Reductions and Apple Strategy Tax<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2020\/11\/18\/app-store-small-business-program-with-15-fee\/\">App Store Small Business Program With 15% Fee<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2020\/09\/24\/apple-video-partner-program\/\">Apple Video Partner Program<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2011\/02\/15\/app-store-subscriptions\/\">App Store Subscriptions<\/a><\/li>\n<\/ul>\n\n<p id=\"google-play-store-drops-fees-on-subscriptions-and-content-update-2021-10-25\">Update (2021-10-25): See also: <a href=\"https:\/\/news.ycombinator.com\/item?id=28946814\">Hacker News<\/a>.<\/p>\n<p><a href=\"https:\/\/twitter.com\/rjonesy\/status\/1451596858338512897\">Ryan Jones<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/rjonesy\/status\/1451596858338512897\">\n<p>Subs pay 15%<br \/>\nIAP&rsquo;s pay 30%<\/p>\n<p>&#8230;so every Game has a 15% incentive to turn their gem IAP&rsquo;s to a subscription.<\/p>\n<\/blockquote>\n<p>There is also a good discussion in the 10\/22 episode of <a href=\"https:\/\/dithering.fm\">Dithering<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sameer Samat (MacRumors, Hacker News): To help support the specific needs of developers offering subscriptions, starting on January 1, 2022, we&rsquo;re decreasing the service fee for all subscriptions on Google Play from 30% to 15%, starting from day one. For developers offering subscriptions, this means that first-year subscription fees will be cut in half. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2021-10-21T20:46:03Z","apple_news_api_id":"a746d49a-e39e-411e-8495-62c2ce41a1b6","apple_news_api_modified_at":"2021-10-25T15:34:46Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/Ap0bUmuOeQR6ElWLCzkGhtg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[248,1421,101,166,784,165,157],"class_list":["post-34004","post","type-post","status-publish","format-standard","hentry","category-technology","tag-android","tag-app-subscriptions","tag-business","tag-ebooks","tag-google-play-store","tag-kindle","tag-music"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/34004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=34004"}],"version-history":[{"count":3,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/34004\/revisions"}],"predecessor-version":[{"id":34012,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/34004\/revisions\/34012"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=34004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=34004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=34004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}