{"id":33025,"date":"2021-07-05T16:04:30","date_gmt":"2021-07-05T20:04:30","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=33025"},"modified":"2021-07-05T16:07:00","modified_gmt":"2021-07-05T20:07:00","slug":"gaia-gps-acquired","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2021\/07\/05\/gaia-gps-acquired\/","title":{"rendered":"Gaia GPS Acquired"},"content":{"rendered":"<p><a href=\"https:\/\/www.outsidebusinessjournal.com\/brands\/media\/breaking-pocket-outdoor-media-acquires-outside-magazine-outside-tv-gaia-gps-athletereg-and-peloton-magazine-rebrands-as-outside\/\">Kristin Hostetter<\/a> (via <a href=\"https:\/\/mattstoller.substack.com\/p\/outside-media-rolls-up-hiking-affinity\">Matt Stoller<\/a>):<\/p>\n<blockquote cite=\"https:\/\/www.outsidebusinessjournal.com\/brands\/media\/breaking-pocket-outdoor-media-acquires-outside-magazine-outside-tv-gaia-gps-athletereg-and-peloton-magazine-rebrands-as-outside\/\"><p><a href=\"https:\/\/www.pocketoutdoormedia.com\/?__hstc=65703153.3d9e223498e78f0647760548900484e9.1625269591416.1625269591416.1625345605623.2&amp;__hssc=65703153.1.1625345605623&amp;__hsfp=1774700292\">Pocket Outdoor Media<\/a> (parent company to SNEWS, <em>Backpacker<\/em>, and nearly 30 other active living brands) announced news that will catapult the Boulder-based company into a powerful position in these industries: It has purchased <a href=\"https:\/\/www.outsideonline.com\/?__hstc=65703153.3d9e223498e78f0647760548900484e9.1625269591416.1625269591416.1625345605623.2&amp;__hssc=65703153.1.1625345605623&amp;__hsfp=1774700292\"><em>Outside Magazine<\/em><\/a>, <a href=\"http:\/\/www.outsidetv.com\/home\/ready\/playlist\/offset\/limit\/media\/index\">Outside TV<\/a>, <a href=\"https:\/\/www.gaiagps.com\/?__hstc=65703153.3d9e223498e78f0647760548900484e9.1625269591416.1625269591416.1625345605623.2&amp;__hssc=65703153.1.1625345605623&amp;__hsfp=1774700292\">Gaia GPS<\/a>, <a href=\"https:\/\/pelotonmagazine.com\/\"><em>Peloton Magazine<\/em><\/a>, and <a href=\"https:\/\/www.athletereg.com\/?__hstc=65703153.3d9e223498e78f0647760548900484e9.1625269591416.1625269591416.1625345605623.2&amp;__hssc=65703153.1.1625345605623&amp;__hsfp=1774700292\">athleteReg<\/a>.<\/p><p>[&#8230;]<\/p><p>As the world&rsquo;s leading backcountry mapping app, Gaia GPS will provide mapping, route finding, and navigation across the Outside platform, benefiting readers of <em>Backpacker, Trail Runner, Climbing,<\/em> and <em>SKI.<\/em><\/p><p>[&#8230;]<\/p><p>But perhaps what excites Thurston the most is how these brands will come together to fortify the powerful value proposition of its membership program, <a href=\"https:\/\/support.pocketoutdoormedia.com\/hc\/en-us\/articles\/360043884972-What-do-I-get-as-an-Active-Pass-member-?__hstc=65703153.3d9e223498e78f0647760548900484e9.1625269591416.1625269591416.1625345605623.2&amp;__hssc=65703153.1.1625345605623&amp;__hsfp=1774700292\">Active Pass<\/a>.<\/p><\/blockquote>\n\n<p>This doesn&rsquo;t sound like good news for fans of the app.<\/p>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2020\/10\/06\/motionx-gps-to-alltrails\/\">MotionX-GPS to AllTrails<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Kristin Hostetter (via Matt Stoller): Pocket Outdoor Media (parent company to SNEWS, Backpacker, and nearly 30 other active living brands) announced news that will catapult the Boulder-based company into a powerful position in these industries: It has purchased Outside Magazine, Outside TV, Gaia GPS, Peloton Magazine, and athleteReg.[&#8230;]As the world&rsquo;s leading backcountry mapping app, Gaia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2021-07-05T20:04:35Z","apple_news_api_id":"3a3d5c75-f000-42a9-b404-651a42213f09","apple_news_api_modified_at":"2021-07-05T20:07:03Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AOj1cdfAAQqm0BGUaQiE_CQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[66,101,1232,432,31,1837,26],"class_list":["post-33025","post","type-post","status-publish","format-standard","hentry","category-technology","tag-acquisition","tag-business","tag-gaia-gps","tag-gps","tag-ios","tag-ios-14","tag-iosapp"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/33025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=33025"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/33025\/revisions"}],"predecessor-version":[{"id":33026,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/33025\/revisions\/33026"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=33025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=33025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=33025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}