{"id":32742,"date":"2021-06-07T11:18:00","date_gmt":"2021-06-07T15:18:00","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=32742"},"modified":"2025-08-04T10:33:53","modified_gmt":"2025-08-04T14:33:53","slug":"on-walled-gardens","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2021\/06\/07\/on-walled-gardens\/","title":{"rendered":"On Walled Gardens"},"content":{"rendered":"<p><a href=\"https:\/\/www.wsj.com\/articles\/iphone-airpods-macbook-you-live-in-apples-world-heres-what-you-are-missing-11622817653?mod=followjoannastern\">Joanna Stern<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.wsj.com\/articles\/iphone-airpods-macbook-you-live-in-apples-world-heres-what-you-are-missing-11622817653?mod=followjoannastern\"><p>All it takes is some bedtime reading of <a href=\"https:\/\/storage.courtlistener.com\/recap\/gov.uscourts.cand.364265\/gov.uscourts.cand.364265.407.0.pdf\">Epic&rsquo;s 365-page findings document<\/a> to see just how aggressive Apple executives have gotten in carrying out Steve Jobs&rsquo; 2010 vision to, as the finding document quotes him, &ldquo;tie all our products together so we further lock customers into our ecosystem.&rdquo;<\/p><p>[&#8230;]<\/p><p>Those of us living with multiple Apple gadgets know the garden is pretty darn nice. We&rsquo;re suffering no more than that person seated in first class next to the lavatory. But are we missing out?<\/p><p>I set up camp in the increasingly harmonious Android\/Windows garden, talked to experts and dug through court documents. In the end, I found three strong reasons to justify Apple&rsquo;s garden&mdash;and three strong reasons we need more holes in its walls.<\/p><\/blockquote>\n<p><a href=\"https:\/\/daringfireball.net\/linked\/2021\/06\/06\/theme-parks-and-public-parks\">John Gruber<\/a>:<\/p>\n<blockquote cite=\"https:\/\/daringfireball.net\/linked\/2021\/06\/06\/theme-parks-and-public-parks\">\n<p>The people who use the term &ldquo;walled garden&rdquo; in this context typically do so as a pejorative. But that&rsquo;s not right. Literal walled gardens can be very nice&#x2009;&mdash;&#x2009;and the walls and gates can be what makes them nice.<\/p>\n<p>[&#8230;]<\/p>\n<p>Better than &ldquo;walled garden&rdquo;, I like the comparison to theme parks. People love theme parks. Not everyone, of course, but a lot of people. They&rsquo;re fun, safe, and deliver a designed experience. They&rsquo;re also expensive, and the food, to put it kindly, generally sucks.<\/p>\n<\/blockquote>\n\n<p>Point taken, but I think this analogy breaks down because:<\/p>\n<ul>\n<li><p>A walled garden is not the only way of achieving the benefits he describes. For example, Apple could have made uninstalling easy on the Mac, if it wanted to.<\/p><\/li>\n<li><p>The promise is that iOS and the App Store offer a Disneyesque experience, but that&rsquo;s far from the reality. One of my main takeways from the Epic trial is how successful the <a href=\"https:\/\/mjtsai.com\/blog\/2020\/06\/22\/the-app-store-doesnt-make-apps-safe\/\">marketing<\/a> as been, how many people believe Apple is protecting them in ways that it absolutely <a href=\"https:\/\/mjtsai.com\/blog\/2021\/04\/22\/the-app-store-isnt-catching-the-most-egregious-scams\/\">is<\/a> <a href=\"https:\/\/mjtsai.com\/blog\/2020\/12\/24\/apples-privacy-nutrition-labels-are-a-blessing-and-a-curse\/\">not<\/a>. Poorly built walls can actually <a href=\"https:\/\/twitter.com\/lapcatsoftware\/status\/1401624005707194369\">make things worse<\/a>. iOS is not Disneyland. Android, despite the FUD, is not <a href=\"https:\/\/en.wikipedia.org\/wiki\/Action_Park\">Action Park<\/a>.<\/p><\/li>\n<li><p>And, even if they were, those shouldn&rsquo;t be the only two choices. iOS is not a place where you choose to vacation now and then. It&rsquo;s where you live. The world shouldn&rsquo;t be <a href=\"https:\/\/mjtsai.com\/blog\/2020\/08\/25\/potential\/\">limited<\/a> to two theme parks that you can never leave.<\/p><\/li>\n<\/ul>\n\n<p><a href=\"https:\/\/www.theverge.com\/2021\/6\/7\/22521476\/apple-walled-garden-carrier-app-store-innovation\">Dieter Bohn<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.theverge.com\/2021\/6\/7\/22521476\/apple-walled-garden-carrier-app-store-innovation\"><p>During the <em>Epic v. Apple<\/em> trial, a new metaphor popped into my head and I can&rsquo;t shake it. As I was looking at the emails that Apple executives were sending each other and reading their testimony during the trial, I kept thinking I&rsquo;d seen this kind of behavior and even some of the justifications before. And so here it is:<\/p><p>Apple is a carrier.<\/p><p>I mean &ldquo;carrier&rdquo; as in cellular network carrier, as in Apple is Verizon or T-Mobile or (shudder) AT&amp;T. Here&rsquo;s how the metaphor works: The most important thing to any carrier is feeding the <a href=\"https:\/\/www.theverge.com\/2016\/3\/10\/11193086\/verizon-att-carrier-crapware-revenue-trick-samsung-software\">Angry God of ARPU<\/a> (average revenue per user). That number must go up to please shareholders and pay executives, and the carriers have engaged in any number of shenanigans to make it happen.<\/p>\n<p>[&#8230;]<\/p>\n<p>Before the iPhone, carriers could (and did) point to any number of smartphones and rightfully boast about the incredible things those phones enabled. The Blackberry, the Treo, the Moto Q, and more all did things that nobody would have thought possible just a few years before. But the carriers would take credit for them while at the same time making demands that kneecapped those phones&rsquo; capabilities. They used their monopoly on wireless customers to dictate phone design, software capabilities, and business models.<\/p><\/blockquote>\n\n<p><a href=\"https:\/\/twitter.com\/stroughtonsmith\/status\/1395860829308964864\">Indeed<\/a>.<\/p>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2021\/06\/03\/developer-relations\/\">Apple Developer Relations<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2021\/05\/21\/epic-v-apple-day-15\/\">Epic v. Apple, Day 15<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2020\/08\/18\/app-consoles\/\">App Consoles<\/a><\/li>\n<\/ul>\n\n<p>Update (2021-06-07): <a href=\"https:\/\/twitter.com\/reckless\/status\/1401939056599126018\">Nilay Patel<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/reckless\/status\/1401939056599126018\"><p>Smartphones are not just a nice thing you can have &mdash; they are the primary (and often only) computer for vast numbers of people. They are a conduit of culture! Condemning all those people to living in a &ldquo;theme park&rdquo; is even worse than a &ldquo;walled garden&rdquo; imo<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Joanna Stern: All it takes is some bedtime reading of Epic&rsquo;s 365-page findings document to see just how aggressive Apple executives have gotten in carrying out Steve Jobs&rsquo; 2010 vision to, as the finding document quotes him, &ldquo;tie all our products together so we further lock customers into our ecosystem.&rdquo;[&#8230;]Those of us living with multiple [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2021-06-07T15:18:04Z","apple_news_api_id":"dad0bb49-65aa-4e29-b55b-33244e6eee3a","apple_news_api_modified_at":"2025-08-04T14:33:56Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAABQ==","apple_news_api_share_url":"https:\/\/apple.news\/A2tC7SWWqTim1WzMkTm7uOg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[2085,91,38,1969,31,1837,2810],"class_list":["post-32742","post","type-post","status-publish","format-standard","hentry","category-technology","tag-antitrust","tag-appstore","tag-apple","tag-epic","tag-ios","tag-ios-14","tag-privacy-nutrition-labels"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/32742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=32742"}],"version-history":[{"count":5,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/32742\/revisions"}],"predecessor-version":[{"id":32762,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/32742\/revisions\/32762"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=32742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=32742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=32742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}