{"id":32373,"date":"2021-05-05T16:21:51","date_gmt":"2021-05-05T20:21:51","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=32373"},"modified":"2021-05-06T16:23:06","modified_gmt":"2021-05-06T20:23:06","slug":"punitive-measures-for-netflix-iap-test","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2021\/05\/05\/punitive-measures-for-netflix-iap-test\/","title":{"rendered":"Punitive Measures for Netflix IAP Test"},"content":{"rendered":"

Chance Miller<\/a> (tweet<\/a>, MacRumors<\/a>):<\/p>\n

As part of the Epic vs. Apple trial, a detailed new email thread has come to light showcasing internal communication at Apple once the company became aware of Netflix’s plans to roll out an A\/B test focused on use of the App Store’s In-App Purchase system.<\/p>\n

[…]<\/p>\n

The “voluntary churn issue” that Oliver refers to is that Netflix has a higher amount of “voluntary churn” among those paying via the App Store.<\/p><\/blockquote>\n

This is interesting since I’m always reading that App Store subscriptions are more<\/em> sticky because the payment information is more likely to be up-to-date.<\/p>\n

\n

Also in the email, Oliver questioned whether Apple should take any “punitive measures” in response to Netflix’s planned test to remove IAP support in certain markets. “Do we want to take any punitive measures in response to the test (for examples, pulling all global featuring during the test period)?” Oliver wrote. “If so, how should those punitive measures be communicated to Netflix?”<\/p><\/blockquote>\n\n

Previously:<\/p>\n