{"id":32262,"date":"2021-04-23T15:14:13","date_gmt":"2021-04-23T19:14:13","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=32262"},"modified":"2021-05-05T16:37:20","modified_gmt":"2021-05-05T20:37:20","slug":"revitalizing-the-windows-app-store","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2021\/04\/23\/revitalizing-the-windows-app-store\/","title":{"rendered":"Revitalizing the Windows App Store"},"content":{"rendered":"<p><a href=\"https:\/\/www.windowscentral.com\/windows-10-big-changes-coming-app-store\">Zac Bowden<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.windowscentral.com\/windows-10-big-changes-coming-app-store\"><p>Furthermore, in addition to the new storefront, Microsoft is also planning to relax some of the policies around what kind of apps can be submitted to the Store by developers.<\/p><p>According to my sources, there are three big changes coming to the new Store that will benefit developers:<\/p><ul><li>Allow developers to submit unpackaged Win32 apps to the Store<\/li><li>Allow developers to host apps and updates on their own content delivery network (CDN)<\/li><li>Allow developers to use third-party commerce platforms in apps<\/li><\/ul>\n<p>[&#8230;]<\/p><p>I&rsquo;m told that Microsoft will not take a cut from app developers who do leverage their own in-app commerce channel, which I believe would be an industry first.<\/p><\/blockquote>\n\n<p>Via <a href=\"https:\/\/twitter.com\/DamienPetrilli\/status\/1385475602858364931\">Damien Petrilli<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/DamienPetrilli\/status\/1385475602858364931\">\n<p>What is happening here is really important for the antitrust cases as it shows a lot.<\/p>\n<p>Windows store: Microsoft is subjected to competition \/ underdog and forced to make a fair deal and be opened.<\/p>\n<p>Xbox store: monopoly by Microsoft, they follow Apple \/ Google 30% walled garden.<\/p>\n<p>We have a pretty clear example here about how big corps are forced to react when they are subjected to competition.<\/p>\n<\/blockquote>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2021\/04\/23\/spotify-set-to-rival-apple-podcasts-subscriptions\/\">Spotify Set to Rival Apple Podcasts Subscriptions<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2021\/04\/22\/examining-competition-in-app-stores\/\">Examining Competition in App Stores<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2020\/11\/18\/app-store-small-business-program-with-15-fee\/\">App&nbsp;Store Small Business Program With 15% Fee<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2020\/07\/22\/another-apple-funded-app-store-study\/\">Another Apple-Funded App Store Study<\/a><\/li>\n<\/ul>\n\n<p id=\"revitalizing-the-windows-app-store-update-2021-05-05\">Update (2021-05-05): <a href=\"https:\/\/www.theverge.com\/2021\/4\/29\/22409285\/microsoft-store-cut-windows-pc-games-12-percent\">Tom Warren<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.theverge.com\/2021\/4\/29\/22409285\/microsoft-store-cut-windows-pc-games-12-percent\">\n<p>Microsoft is shaking up the world of PC gaming today with a big cut to the amount of revenue it takes from games on Windows. The software giant is reducing its cut from 30 percent to just 12 percent from August 1st, in a clear bid to compete with Steam and entice developers and studios to bring more PC games to its Microsoft Store.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/twitter.com\/reckless\/status\/1387804703514374153\">Nilay Patel<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/reckless\/status\/1387804703514374153\">\n<p>It is amazing how even just a little competition changes things fast<\/p>\n<\/blockquote>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2021\/05\/03\/epic-v-apple-day-1\/\">Epic v. Apple, Day 1<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Zac Bowden: Furthermore, in addition to the new storefront, Microsoft is also planning to relax some of the policies around what kind of apps can be submitted to the Store by developers.According to my sources, there are three big changes coming to the new Store that will benefit developers:Allow developers to submit unpackaged Win32 apps [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2021-04-23T19:14:17Z","apple_news_api_id":"b4d53cfa-160e-4eff-9d05-f6df8b256b72","apple_news_api_modified_at":"2021-05-05T20:37:24Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AtNU8-hYOTv-dBfbfiyVrcg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[91,101,31,37,219,1030],"class_list":["post-32262","post","type-post","status-publish","format-standard","hentry","category-technology","tag-appstore","tag-business","tag-ios","tag-microsoft","tag-windows","tag-windows-10"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/32262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=32262"}],"version-history":[{"count":3,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/32262\/revisions"}],"predecessor-version":[{"id":32383,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/32262\/revisions\/32383"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=32262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=32262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=32262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}