{"id":32100,"date":"2021-04-09T17:16:00","date_gmt":"2021-04-09T21:16:00","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=32100"},"modified":"2021-04-14T17:01:26","modified_gmt":"2021-04-14T21:01:26","slug":"wix-and-their-dirty-tricks","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2021\/04\/09\/wix-and-their-dirty-tricks\/","title":{"rendered":"Wix and Their Dirty Tricks"},"content":{"rendered":"

Matt Mullenweg<\/a>:<\/p>\n

Wix, the website builder company you may remember from stealing WordPress code and lying about it<\/a>, has now decided the best way to gain relevance is attacking the open source WordPress community in a bizarre set of ads<\/a>. They can’t even come up with original concepts for attack ads, and have tried to rip-off of Apple’s Mac vs PC ads, but tastelessly personify the WordPress community as an absent, drunken father in a therapy session. 🤔<\/p>\n

[…]<\/p>\n

They are so insecure that they are also the only website creator I’m aware of that doesn’t allow you to export your content, so they’re like a roach motel where you can check in but never check out. <\/p>\n<\/blockquote>\n\n

Via Nick Heer<\/a>:<\/p>\n

\n

Much like those recent Intel ads<\/a> that also parody the Mac vs. PC campaign, Wix’s ads<\/a> do not make much sense if you give them even a little extra thought. Take the one<\/a> where a low-budget Bryan Cranston, playing the part of WordPress, collapses to the floor under the weight of forgotten maintenance and implores the site owner to switch to Wix. Sounds promising, except it is comparing a self-hosted software package to a managed platform, so it is not honest. Maintenance is not inherent to WordPress and, if you would prefer not to deal with it, there are managed options available through Automattic and many third-party providers.<\/p>\n

[…]<\/p>\n

I am not sure what these mean-spirited ads are supposed to achieve, but they do not make me want to recommend Wix to anyone. Quite the opposite. Other platforms are for nice people.<\/p>\n<\/blockquote>\n\n

Roger Montti<\/a>:<\/p>\n

The campaign seemed to actually backfire by causing many to express negative reactions toward Wix.<\/p><\/blockquote>\n\n

Previously:<\/p>\n