{"id":31918,"date":"2021-03-18T20:09:37","date_gmt":"2021-03-19T00:09:37","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=31918"},"modified":"2021-06-07T11:10:20","modified_gmt":"2021-06-07T15:10:20","slug":"intels-anti-mac-ads","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2021\/03\/18\/intels-anti-mac-ads\/","title":{"rendered":"Intel’s Anti-Mac Ads"},"content":{"rendered":"

Sami Fathi<\/a>:<\/p>\n

Intel has called on the services of former “I’m a Mac” actor Justin Long in a series of new ads in which Apple’s latest custom-made M1 processors are cast as inferior to newer laptops powered by Intel processors.<\/p>

[…]<\/p>

In one ad, Long promotes the flexibility of Windows laptops, specifically the Lenovo Yoga 9i versus a MacBook Pro. In another video, Long meets a PC user gaming on the MSI Gaming Stealth 15M laptop, powered by a Intel Core i7. Long then asks for a Mac, before swiftly agreeing with the PC user that “no one games on a Mac.”<\/p><\/blockquote>\n\n

Juli Clover<\/a> (tweet<\/a>):<\/p>\n

\n

Intel is continuing its anti-Apple ad campaign, today sharing a tweet that calls out the lack of ports on M1 Macs. In a photo, actor Justin Long sits on a couch with a Windows PC and holds up a handful of Apple dongles.<\/p>\n<\/blockquote>\n\n

Juli Clover<\/a>:<\/p>\n

As part of its barrage of attacks against M1 Macs, Intel this week launched a “PC vs. Mac” website<\/a> that’s biased heavily in favor of PC machines that are equipped with Intel chips and that makes questionable claims about Apple’s M1 Mac lineup.<\/p>

[…]<\/p>

PCs offer a “complete touch screen” instead of the “constrained Mac Touch Bar,” along with “2 for 1 Form Factor options” while Apple makes customers pay for “multiple devices and gear.”<\/p><\/blockquote>\n\n

John Gruber<\/a>:<\/p>\n

I’m sure some will claim to find this ad campaign<\/a> to be a sick burn. I find it cringey, and kind of hard to watch. It’s neither parody nor sequel. It’s an attempt at comedy from writers who have no sense of humor. The concept isn’t actually anything beyond “Let’s hire Justin Long as our new pitchman, that’ll show them.<\/em>”<\/p>\n

[…]<\/p>\n

The truly weird thing is that Justin Long was always pitching for Intel-based computers, at least indirectly, in the “Get a Mac” campaign<\/a>, the introduction of which coincided with the start of the Intel Mac era: 2006-2009.<\/p>\n

[…]<\/p>\n

So one of my takeaways from this new “Go PC: Justin Gets Real” campaign is that it highlights just how unusual Apple’s relationship with Intel has been. The Mac was an Intel-based platform — not just x86 but Intel chips specifically — for 15 years, yet neither company ever advertised it.<\/p><\/blockquote>\n\n

David Sparks<\/a> (tweet<\/a>):<\/p>\n

As for me, I’m annoyed with Apple’s lawyers. How did they not write an “I won’t pitch competitive products ever” clause into Long’s original agreement? I write clauses similar to that all the time. Last week I did something similar on a lease agreement for a donut shop.<\/p><\/blockquote>\n\n

Ezekiel Elin<\/a>:<\/p>\n

PC vs Mac courtesy of Intel, an older take<\/a>[…]<\/p><\/blockquote>\n\n

John Gruber<\/a>:<\/p>\n

\n

No trip down memory lane exploring Apple\/Intel commercials would be complete without this one<\/a> from 1997.<\/p>\n<\/blockquote>\n\n

Previously:<\/p>\n