{"id":31659,"date":"2021-02-16T16:59:50","date_gmt":"2021-02-16T21:59:50","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=31659"},"modified":"2021-02-22T15:48:35","modified_gmt":"2021-02-22T20:48:35","slug":"why-does-the-apple-tv-still-exist","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2021\/02\/16\/why-does-the-apple-tv-still-exist\/","title":{"rendered":"Why Does the Apple TV Still Exist?"},"content":{"rendered":"<p><a href=\"https:\/\/sixcolors.com\/post\/2021\/02\/why-does-the-apple-tv-still-exist\/\">Jason Snell<\/a> (<a href=\"https:\/\/twitter.com\/bleedsixcolors\/status\/1359997821269794824\">tweet<\/a>, <a href=\"https:\/\/twitter.com\/jsnell\/status\/1359999300348956676\">2<\/a>):<\/p>\n<blockquote cite=\"https:\/\/sixcolors.com\/post\/2021\/02\/why-does-the-apple-tv-still-exist\/\"><p>First, the arrival of the Movies Anywhere service has allowed most iTunes film (not television) purchases to migrate to other devices. Then in advance of the arrival of Apple&rsquo;s TV streaming service, Apple made deals with the makers of TV sets and streaming boxes to add support for AirPlay, an Apple TV app, or both.<\/p>\n<p>[&#8230;]<\/p>\n<p>Gruber and Thompson suggest that perhaps the way forward is to lean into an identity as a low-end gaming console. Maybe amp up the processor power, bundle a controller, and try to use Apple Arcade to emphasize that this is a box that is for more than watching video.<\/p>\n<p>The thing is, that&rsquo;s really been the story of the Apple TV for the last few years, and so far as I can tell, it&rsquo;s basically gone nowhere.<\/p><\/blockquote>\n\n<p>My Apple TV 3 is long in the tooth. Now we want to watch a show on HBO, which it no longer supports. But, and I&rsquo;ve been thinking this for a year or two, this is not a good time to buy an Apple TV 4. It&rsquo;s still got that awful remote, and surely version 5 will be out soon. I should probably just buy a Roku, now that they support AirPlay and iTunes content. I would miss the Flickr screensaver, though.<\/p>\n\n<p><a href=\"https:\/\/daringfireball.net\/linked\/2021\/02\/14\/why-does-apple-tv-still-exist\">John Gruber<\/a> (<a href=\"https:\/\/twitter.com\/gruber\/status\/1361470407891693578\">tweet<\/a>):<\/p>\n<blockquote cite=\"https:\/\/daringfireball.net\/linked\/2021\/02\/14\/why-does-apple-tv-still-exist\"><p>Really, Apple Arcade is the only recent evidence that Apple remains strongly committed to the Apple TV platform. Every single Apple Arcade game is available on Apple TV&#x2009;&mdash;&#x2009;which is difficult for games designed for touchscreen phones. And I will bet that it&rsquo;s been difficult for some games performance-wise to achieve 30+ FPS on Apple TV 4K. I think Apple&rsquo;s requirement that Arcade games not just play but play well on Apple TV is a sign that they&rsquo;re committed.<\/p><\/blockquote>\n\n<p><a href=\"https:\/\/www.kitescantfly.com\/2021\/02\/why-does-the-apple-tv-still-exist.html\">Cory Zanoni<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.kitescantfly.com\/2021\/02\/why-does-the-apple-tv-still-exist.html\"><p>If my Apple TV 4K packed it in today, I&rsquo;d buy a new one. Options are limited here in Australia and I&rsquo;m not sold on Chromecasts or Fire Sticks. Asking Siri to jump through videos is just that good. The screensavers are incredible. tvOS, neglected as it is, is smooth. Then there are the services: Music and Fitness+ have their hooks in me.<\/p><\/blockquote>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2020\/04\/08\/hbo-to-drop-support-for-apple-tv-2-3\/\">HBO to Drop Support for Apple TV 2 &amp; 3<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2019\/12\/10\/third-party-apple-tv-remote\/\">Third-Party Apple TV Remote<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2019\/01\/07\/itunes-video-and-airplay-on-samsung-tvs\/\">iTunes Video and AirPlay on Samsung TVs<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2018\/10\/15\/the-challenge-of-just-fine\/\">The Challenge of Just Fine<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2017\/09\/29\/cultural-insularity-and-apple-tv\/\">Cultural Insularity and Apple TV<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2017\/10\/20\/movies-anywhere\/\">Movies Anywhere<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2017\/09\/13\/apple-tv-4k-still-a-hobby\/\">Apple TV 4K, Still a Hobby<\/a><\/li>\n<\/ul>\n\n<p id=\"why-does-the-apple-tv-still-exist-update-2021-02-22\">Update (2021-02-22): <a href=\"https:\/\/twitter.com\/gruber\/status\/1361790455684472838\">John Gruber<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/gruber\/status\/1361790455684472838\">\n<p>Also, Apple TV is the only box known to protect your privacy. I think Roku is pretty bad in that regard &mdash; that&rsquo;s how they sell for such low prices.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/twitter.com\/jsnell\/status\/1361794734944002048\">Jason Snell<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/jsnell\/status\/1361794734944002048\">\n<p>I think this is overstated. Roku defaults to tracking, you can turn it off.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/twitter.com\/Dman228\/status\/1361797016968327169\">Dman<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/Dman228\/status\/1361797016968327169\">\n<p>You can&rsquo;t fully turn off Roku tracking. All you can do is turn off the most egregious kinds of profiling but Roku still tracks your usage patterns and what you watch \/ search for and there is NO WAY to turn that off.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/daringfireball.net\/linked\/2021\/02\/18\/roku-privacy\">John Gruber<\/a>:<\/p>\n<blockquote cite=\"https:\/\/daringfireball.net\/linked\/2021\/02\/18\/roku-privacy\">\n<p>But even on an Apple TV box, you&rsquo;re at the mercy of each app you use, and the major streaming services all collect information on everything you do.<\/p>\n<p>[&#8230;]<\/p>\n<p>But Roku (and similar boxes, and smart TVs) track you at the system level.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/bzamayo.com\/apple-tv-does-not-make-sense\">Benjamin Mayo<\/a>:<\/p>\n<blockquote cite=\"https:\/\/bzamayo.com\/apple-tv-does-not-make-sense\"><p>What I want, what everyone wants, is a modern Apple TV with an updated processor. We will pay for the niceness. At $99, we&rsquo;re sold. Like all of Apple&rsquo;s products, the Apple TV should aim to fill the segment of the market that toes the line between being accessible to the masses and being aspirational luxury.<\/p><\/blockquote>\n\n<p><a href=\"https:\/\/initialcharge.net\/2021\/02\/why-apple-tv-exists\/\">Mike Rockwell<\/a>:<\/p>\n<blockquote cite=\"https:\/\/initialcharge.net\/2021\/02\/why-apple-tv-exists\/\"><p>I&rsquo;ve been a fan of the Siri Remote since day one. The ability to control HomeKit devices with my voice, being able to quickly swipe through lists, and essentially acting as a universal remote is just so <em>nice<\/em>. We don&rsquo;t use any other remotes in our house. The Apple TV remote turns our TV on and off, controls the volume of our receiver, and interacts with the only non-game console connected to our television.<\/p>\n<p>I would argue that it&rsquo;s actually the <em>best<\/em> TV remote I&rsquo;ve ever used.<\/p>\n<p>[&#8230;]<\/p>\n<p>If Apple wants to be in the living room, they need to make their own box to ensure a rock solid, predictable experience. I&rsquo;m actually surprised that companies like Netflix and Hulu aren&rsquo;t building their own boxes too.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Jason Snell (tweet, 2): First, the arrival of the Movies Anywhere service has allowed most iTunes film (not television) purchases to migrate to other devices. Then in advance of the arrival of Apple&rsquo;s TV streaming service, Apple made deals with the makers of TV sets and streaming boxes to add support for AirPlay, an Apple [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2021-02-16T21:59:53Z","apple_news_api_id":"df96827c-6c54-46b5-8f30-2d14bde0f34a","apple_news_api_modified_at":"2021-02-22T20:48:39Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/A35aCfGxURrWPMC0UveDzSg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[222,1787,615,116,189,1502,1917],"class_list":["post-31659","post","type-post","status-publish","format-standard","hentry","category-technology","tag-airplay","tag-apple-arcade","tag-apple-tv","tag-flickr","tag-itunesstore","tag-roku","tag-screensaver"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/31659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=31659"}],"version-history":[{"count":2,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/31659\/revisions"}],"predecessor-version":[{"id":31701,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/31659\/revisions\/31701"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=31659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=31659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=31659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}