{"id":3016,"date":"2011-01-27T21:01:19","date_gmt":"2011-01-28T02:01:19","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=3016"},"modified":"2020-09-08T14:26:16","modified_gmt":"2020-09-08T18:26:16","slug":"frustration-with-google-adwords","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2011\/01\/27\/frustration-with-google-adwords\/","title":{"rendered":"Frustration With Google AdWords"},"content":{"rendered":"<p><a href=\"http:\/\/www.kalzumeus.com\/2011\/01\/26\/my-biggest-frustration-with-google-adwords\/\"> Patrick McKenzie<\/a>:<\/p>\n<blockquote cite=\"http:\/\/www.kalzumeus.com\/2011\/01\/26\/my-biggest-frustration-with-google-adwords\/\"><p>In normal markets, I would be strongly tempted to take my business to vibrant competitive offerings.  Sadly, Google is pretty much the only game in town for viable CPC advertising: even if Microsoft\/Yahoo exorcized the abominations haunting their UIs, they would not have enough inventory to matter for me in my niche (I&rsquo;ve tried before).<\/p><\/blockquote>\n<p>I tried Yahoo a while ago and was appalled at how little inventory they had. I think it took almost a year for them to spend whatever the minimum payment was. On the other hand, Google&rsquo;s system encourages you to <a href=\"http:\/\/mjtsai.com\/blog\/2009\/03\/13\/introduction-to-the-ad-auction\/\">overpay for keywords that no one else wants<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Patrick McKenzie: In normal markets, I would be strongly tempted to take my business to vibrant competitive offerings. Sadly, Google is pretty much the only game in town for viable CPC advertising: even if Microsoft\/Yahoo exorcized the abominations haunting their UIs, they would not have enough inventory to matter for me in my niche (I&rsquo;ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2020-09-08T18:26:19Z","apple_news_api_id":"afeb7b17-73a0-43f3-b5b8-293e15720d35","apple_news_api_modified_at":"2020-09-08T18:26:19Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/Ar-t7F3OgQ_O1uCk-FXINNQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[354,1928,96,459],"class_list":["post-3016","post","type-post","status-publish","format-standard","hentry","category-technology","tag-advertising","tag-adwords","tag-web","tag-yahoo"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/3016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=3016"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/3016\/revisions"}],"predecessor-version":[{"id":3017,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/3016\/revisions\/3017"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=3016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=3016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=3016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}