{"id":30140,"date":"2020-09-14T16:18:12","date_gmt":"2020-09-14T20:18:12","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=30140"},"modified":"2020-09-14T16:18:12","modified_gmt":"2020-09-14T20:18:12","slug":"google-ad-numbers-dont-add-up","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2020\/09\/14\/google-ad-numbers-dont-add-up\/","title":{"rendered":"Google Ad Numbers Don&rsquo;t Add Up"},"content":{"rendered":"<p><a href=\"http:\/\/mikezornek.com\/posts\/2020\/9\/google-ad-numbers-dont-add-up\/\">Mike Zornek<\/a>:<\/p>\n<blockquote cite=\"http:\/\/mikezornek.com\/posts\/2020\/9\/google-ad-numbers-dont-add-up\/\">\n<p>I paid Google for 222 clicks but can only reconcile 77 of them.\nI asked for delivery to United States only and they did not seem to honor that.\nTurned off the ad campaign for now.<\/p>\n<\/blockquote>\n\n<p>I&rsquo;ve turned off almost all of my Google ads because the numbers don&rsquo;t make any sense. Most keywords require ridiculously high bids even though test searches show that they aren&rsquo;t actually being bid up. Google&rsquo;s technical support was no help.<\/p>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2020\/02\/21\/adsense-extortion-scheme\/\">AdSense Extortion Scheme<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2009\/03\/13\/introduction-to-the-ad-auction\/\">Introduction to the Ad Auction<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Mike Zornek: I paid Google for 222 clicks but can only reconcile 77 of them. I asked for delivery to United States only and they did not seem to honor that. Turned off the ad campaign for now. I&rsquo;ve turned off almost all of my Google ads because the numbers don&rsquo;t make any sense. Most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2020-09-14T20:18:16Z","apple_news_api_id":"ac81da4a-b432-4032-98f2-69563d5cf8f5","apple_news_api_modified_at":"2020-09-14T20:18:16Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/ArIHaSrQyQDKY8mlWPVz49Q","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[354,1928,101,96],"class_list":["post-30140","post","type-post","status-publish","format-standard","hentry","category-technology","tag-advertising","tag-adwords","tag-business","tag-web"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/30140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=30140"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/30140\/revisions"}],"predecessor-version":[{"id":30141,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/30140\/revisions\/30141"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=30140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=30140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=30140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}