{"id":29997,"date":"2020-09-04T16:53:40","date_gmt":"2020-09-04T20:53:40","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=29997"},"modified":"2020-09-04T16:53:40","modified_gmt":"2020-09-04T20:53:40","slug":"why-you-should-charge-more-for-your-app-subscriptions","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2020\/09\/04\/why-you-should-charge-more-for-your-app-subscriptions\/","title":{"rendered":"Why You Should Charge More for Your App Subscriptions"},"content":{"rendered":"

Matt Ronge<\/a>:<\/p>\n

The reality is most people won’t sign up for your subscription even at a low price. Most people dislike subscriptions, and many won’t subscribe at any cost. The recurring nature of subscriptions provides a major mental hurdle and makes them hard to commit to.<\/p>

However, you likely have a smaller set of users who get the most value out of your app and are willing to subscribe. These are your most devoted and die-hard users. When designing your subscription plan you want to focus on these users, they are the ones who will pay and stick around (see my post on churn<\/a> for why this is critical). By going subscription, you are choosing to focus on fewer customers but your most dedicated customers. Given that this is a much smaller customer base, you need to charge a higher price.<\/p><\/blockquote>\n\n

Corollaries:<\/p>\n