{"id":29662,"date":"2020-08-03T15:35:13","date_gmt":"2020-08-03T19:35:13","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=29662"},"modified":"2021-06-18T07:11:09","modified_gmt":"2021-06-18T11:11:09","slug":"google-in-its-own-search-results","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2020\/08\/03\/google-in-its-own-search-results\/","title":{"rendered":"Google in Its Own Search Results"},"content":{"rendered":"

Adrianne Jeffries and Leon Yin<\/a> (via Luther Lowe<\/a>):<\/p>\n

We examined<\/a> more than 15,000 recent popular queries and found that Google devoted 41 percent of the first page of search results on mobile devices to its own properties and what it calls “direct answers<\/a>,” which are populated with information copied from other sources, sometimes without their knowledge or consent.<\/p>\n

When we examined the top 15 percent of the page, the equivalent of the first screen on an iPhone X, that figure jumped to 63 percent.<\/p>\n

[…]<\/p>\n

The choice to highlight its own products has been deliberate: Internal emails unearthed by the European Commission in an antitrust investigation<\/a> show Google staffers discussing the need to place its comparison-shopping product at the top of the search results to garner traffic. An email the following year noted traffic to the retooled product had more than doubled from four million to 10 million visits, and “most of this growth is from improved google.com integration.”<\/p><\/blockquote>\n\n

Previously:<\/p>\n