{"id":29438,"date":"2020-07-06T16:38:52","date_gmt":"2020-07-06T20:38:52","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=29438"},"modified":"2020-07-07T20:17:52","modified_gmt":"2020-07-08T00:17:52","slug":"h-266-versatile-video-coding-vvc","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2020\/07\/06\/h-266-versatile-video-coding-vvc\/","title":{"rendered":"H.266\/Versatile Video Coding (VVC)"},"content":{"rendered":"<p><a href=\"https:\/\/newsletter.fraunhofer.de\/-viewonline2\/17386\/465\/11\/14SHcBTt\/V44RELLZBp\/1\">Fraunhofer HHI<\/a> (via <a href=\"https:\/\/news.ycombinator.com\/item?id=23747626\">Hacker News<\/a>):<\/p>\n<blockquote cite=\"https:\/\/newsletter.fraunhofer.de\/-viewonline2\/17386\/465\/11\/14SHcBTt\/V44RELLZBp\/1\"><p>This new standard offers improved compression, which reduces data requirements by around 50% of the bit rate relative to the previous standard H.265\/High Efficiency Video Coding (HEVC) without compromising visual quality.<\/p>\n<p>[&#8230;]<\/p>\n<p>A uniform and transparent licensing model based on the FRAND principle (i.e., fair, reasonable, and non-discriminatory) is planned to be established for the use of standard essential patents related to H.266\/VVC. For this purpose, the Media Coding Industry Forum (MC-IF) was founded. In addition to Fraunhofer Society, the MC-IF now includes +30 companies and organizations. The new chips required for the use of H.266\/VVC, such as those in mobile devices, are currently being designed. Dr. Thomas Schierl, head of the Video Coding and Analytics department at Fraunhofer HHI, announced &ldquo;this autumn Fraunhofer HHI will publish the first software (for both encoder and decoder) to support H.266\/VVC.&rdquo;<\/p>\n<\/blockquote>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2016\/11\/05\/h-264-is-magic\/\">H.264 Is Magic<\/a><\/li>\n\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Fraunhofer HHI (via Hacker News): This new standard offers improved compression, which reduces data requirements by around 50% of the bit rate relative to the previous standard H.265\/High Efficiency Video Coding (HEVC) without compromising visual quality. [&#8230;] A uniform and transparent licensing model based on the FRAND principle (i.e., fair, reasonable, and non-discriminatory) is planned [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2020-07-06T20:38:55Z","apple_news_api_id":"a9bef82a-24ba-4665-9b04-a6830b2d7490","apple_news_api_modified_at":"2020-07-08T00:17:56Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/Aqb74KiS6RmWbBKaDCy10kA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[357,31,30,40,97],"class_list":["post-29438","post","type-post","status-publish","format-standard","hentry","category-technology","tag-compression","tag-ios","tag-mac","tag-patents","tag-video"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/29438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=29438"}],"version-history":[{"count":2,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/29438\/revisions"}],"predecessor-version":[{"id":29452,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/29438\/revisions\/29452"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=29438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=29438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=29438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}