{"id":28377,"date":"2020-03-12T16:30:00","date_gmt":"2020-03-12T20:30:00","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=28377"},"modified":"2020-03-19T15:21:34","modified_gmt":"2020-03-19T19:21:34","slug":"how-some-good-corporate-engineering-blogs-are-written","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2020\/03\/12\/how-some-good-corporate-engineering-blogs-are-written\/","title":{"rendered":"How (Some) Good Corporate Engineering Blogs Are Written"},"content":{"rendered":"<p><a href=\"https:\/\/danluu.com\/corp-eng-blogs\/\">Dan Luu<\/a>:<\/p>\n<blockquote cite=\"https:\/\/danluu.com\/corp-eng-blogs\/\"><p>On the other hand, companies compete relatively directly when recruiting, so being more compelling relative to another company has value to them; replicating the playbook Cloudflare or Segment has used with their engineering &ldquo;brands&rdquo; would be a significant recruiting advantage. The playbook isn&rsquo;t secret: these companies broadcast their output to the world and are generally happy to talk about their blogging process.<\/p><p>Despite the seemingly obvious benefits of having a &ldquo;good&rdquo; corp eng blog, most corp eng blogs are full of stuff engineers don&rsquo;t want to read. Vague, high-level fluff about how amazing everything is, content marketing, handwave-y posts about the new hotness (today, that might be using deep learning for inappropriate applications; ten years ago, that might have been using &ldquo;big data&rdquo; for inappropriate applications), etc.<\/p><p>To try to understand what companies with good corporate engineering blog have in common, I interviewed folks at three different companies that have compelling corporate engineering blogs (Cloudflare, Heap, and Segment) as well as folks at three different companies that have lame corporate engineering blogs (which I&rsquo;m not going to name).<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Dan Luu: On the other hand, companies compete relatively directly when recruiting, so being more compelling relative to another company has value to them; replicating the playbook Cloudflare or Segment has used with their engineering &ldquo;brands&rdquo; would be a significant recruiting advantage. The playbook isn&rsquo;t secret: these companies broadcast their output to the world and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2020-03-12T20:30:04Z","apple_news_api_id":"63023204-e5c2-44db-a939-89a3d60add4c","apple_news_api_modified_at":"2020-03-19T19:21:37Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AYwIyBOXCRNupOYmj1grdTA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[164,937,663,71,1659,96],"class_list":["post-28377","post","type-post","status-publish","format-standard","hentry","category-technology","tag-documentation","tag-hiring","tag-marketing","tag-programming","tag-this-blog","tag-web"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/28377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=28377"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/28377\/revisions"}],"predecessor-version":[{"id":28378,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/28377\/revisions\/28378"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=28377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=28377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=28377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}