{"id":27389,"date":"2019-11-26T15:14:36","date_gmt":"2019-11-26T20:14:36","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=27389"},"modified":"2019-11-26T15:14:36","modified_gmt":"2019-11-26T20:14:36","slug":"trademarked-colors","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2019\/11\/26\/trademarked-colors\/","title":{"rendered":"Trademarked Colors"},"content":{"rendered":"<p><a href=\"https:\/\/onefoottsunami.com\/2019\/11\/18\/trademarked-colors\/\">Paul Kafasis<\/a>:<\/p>\n<blockquote cite=\"https:\/\/onefoottsunami.com\/2019\/11\/18\/trademarked-colors\/\">\n<p>Recently, I spotted a story about T-Mobile successfully forcing a company called Lemonade to <a href=\"https:\/\/adage.com\/article\/digital\/t-mobile-says-it-owns-exclusive-rights-color-magenta\/2212556\">change the color of their marketing materials in Germany<\/a>. T-Mobile was able to do this because they own a trademark on the color magenta. I first learned of the rather ridiculous idea of trademarking a color many years ago, and since that time, I&rsquo;ve kept a not-at-all comprehensive list of stories about this practice. Today, let&rsquo;s take a look at just a few colors that companies have attempted to trademark, with varying degrees of success.<\/p>\n<p>[&#8230;]<\/p>\n<p>Worse, it seems T-Mobile isn&rsquo;t even using the color they actually have trademarked, as evidenced by this graphic from the story[&#8230;]<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Paul Kafasis: Recently, I spotted a story about T-Mobile successfully forcing a company called Lemonade to change the color of their marketing materials in Germany. T-Mobile was able to do this because they own a trademark on the color magenta. I first learned of the rather ridiculous idea of trademarking a color many years ago, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2019-11-26T20:14:41Z","apple_news_api_id":"49fe31c2-bb4f-4a8b-b2e4-4cf53b7cee0c","apple_news_api_modified_at":"2019-11-26T20:14:41Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/ASf4xwrtPSouy5Ez1O3zuDA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[566,41,1673,1365],"class_list":["post-27389","post","type-post","status-publish","format-standard","hentry","category-technology","tag-color","tag-lawsuit","tag-t-mobile","tag-trademark"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/27389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=27389"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/27389\/revisions"}],"predecessor-version":[{"id":27390,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/27389\/revisions\/27390"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=27389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=27389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=27389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}