{"id":26675,"date":"2019-09-25T16:37:52","date_gmt":"2019-09-25T20:37:52","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=26675"},"modified":"2019-10-13T13:41:20","modified_gmt":"2019-10-13T17:41:20","slug":"the-business-side-of-apple-arcade","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2019\/09\/25\/the-business-side-of-apple-arcade\/","title":{"rendered":"The Business Side of Apple Arcade"},"content":{"rendered":"<p><a href=\"https:\/\/gamedaily.biz\/article\/1221\/apple-arcade-invests-in-developers-while-ensuring-studios-retain-rights-to-their-games\">Amanda Farough<\/a> (via <a href=\"https:\/\/www.loopinsight.com\/2019\/09\/25\/apple-arcade-invests-in-developers-while-ensuring-studios-retain-rights-to-their-games\/\">Dave Mark<\/a>):<\/p>\n<blockquote cite=\"https:\/\/gamedaily.biz\/article\/1221\/apple-arcade-invests-in-developers-while-ensuring-studios-retain-rights-to-their-games\">\n<p>As it turns out, <a href=\"https:\/\/gamedaily.biz\/article\/771\/apple-invests-over-500m-to-secure-exclusives-for-arcade-game-service\">Apple is fronting development costs<\/a>. This makes the relationship closer to a traditional publisher\/developer deal. And Apple stepping in means these weird, interesting, oddball mobile games that might not have had a chance anywhere else have been given a platform that has the <a href=\"https:\/\/gamedaily.biz\/article\/1217\/report-mobile-game-market-set-to-hit-nearly-70-billion-in-2019-newzoo\">potential to house almost half of the world&rsquo;s mobile market<\/a>.<\/p>\n<p>[&#8230;]<\/p>\n<p>When a developer agrees to launch their never-released game on Arcade, Apple covers development and marketing costs, as well as providing technical expertise. This is part of how Arcade&rsquo;s compensation works for developers, although Apple hasn&rsquo;t provided any additional clarity as to the details of that revenue share or agreement. But we&rsquo;ve learned that Arcade&rsquo;s payment structure is consistent with how Apple approaches compensation with music, television, etc.<\/p>\n<p>The most important thing that a developer needs to know is that because Apple doesn&rsquo;t consider itself a publisher for Arcade (even though they do functionally act as a hybrid of platform holder, distributor, and publisher), developers retain the rights to their own games.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/twitter.com\/eli_schiff\/status\/1175306568885313536\">Eli Schiff<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/eli_schiff\/status\/1175306568885313536\">\n<p>Toxic Apple. If you cancel @AppleArcade free month trial subscription, you lose access the instant you cancel.<\/p>\n<p>Unlike other apps which all let you continue access until the period is over, despite canceling.<\/p>\n<\/blockquote>\n<p>Apple News+ does this, too.<\/p>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2019\/09\/11\/apple-arcade-pricing-announced\/\">Apple Arcade Pricing Announced<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2019\/03\/25\/apple-arcade\/\">Apple Arcade<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2019\/03\/25\/apple-news-2\/\">Apple News+<\/a><\/li>\n<\/ul>\n\n<p id=\"the-business-side-of-apple-arcade-update-2019-09-26\">Update (2019-09-26): <a href=\"https:\/\/twitter.com\/agilethumbs\/status\/1176941870787641344\">scott<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/agilethumbs\/status\/1176941870787641344\"><p>It&rsquo;s absolutely unbelievable how many indie devs whose projects I&rsquo;ve been following for years have had those games move to Apple Arcade.<\/p><p>Someone at Apple is doing amazing work, I&rsquo;m actually a little jealous this is someone&rsquo;s job.<\/p><\/blockquote>\n<p><a href=\"https:\/\/bzamayo.com\/apple-arcade\">Benjamin Mayo<\/a>:<\/p>\n<blockquote cite=\"https:\/\/bzamayo.com\/apple-arcade\">\n<p>Apple&rsquo;s marketing describes the Arcade library as a collection of &ldquo;groundbreaking&rdquo; titles that &ldquo;redefine&rdquo; games. I don&rsquo;t get that feeling. The games are not really innovative, they are pretty standard. It&rsquo;s almost like putting the Steam indie catalogue on your phone. I haven&rsquo;t seen any Arcade game so far that surprised me with an innovative premise. I don&rsquo;t care. I like that the games are new releases, offering new content, and I like that they are fun. Being &ldquo;groundbreaking&rdquo; is not what interests me.<\/p>\n<\/blockquote>\n\n<p id=\"the-business-side-of-apple-arcade-update-2019-09-27\">Update (2019-09-27): <a href=\"https:\/\/www.macrumors.com\/2019\/09\/26\/apple-arcade-vs-google-play-pass\/\">Juli Clover<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.macrumors.com\/2019\/09\/26\/apple-arcade-vs-google-play-pass\/\">\n<p>Less than two weeks later, Google announced its own gaming service called Play Pass, which also offers unlimited access to games. In our latest YouTube video, we went hands-on with both services to compare them.<\/p>\n<p>Both Apple Arcade and Play Pass are priced at $4.99 per month. Apple offers a one-month free trial while Google offers a 10-day free trial, but for the first year, Google is offering a deal that drops the price of Play Pass to $1.99 per month.<\/p>\n<\/blockquote>\n\n<p id=\"the-business-side-of-apple-arcade-update-2019-10-13\">Update (2019-10-13): <a href=\"https:\/\/twitter.com\/elkmovie\/status\/1182655913032859650\">Michael Love<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/elkmovie\/status\/1182655913032859650\">\n<p>The big question is if they&rsquo;ll be able to keep up this pace - 200-300 new titles a year - long term, or if they&rsquo;re just flushing out launch titles and the rate will drop once they&rsquo;ve released their initial slate.<\/p>\n<p>If Apple can release 5 new games every week forever then Arcade will potentially swallow almost the entire iOS gaming market.<\/p>\n<p>And honestly that&rsquo;s not inconceivable; 10 million subscribers = $600M\/year, which could easily bankroll 200 games. 100 million = $6B\/year and with that kind of money you can pretty much fund any talented developer who wants to make an iOS game.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Amanda Farough (via Dave Mark): As it turns out, Apple is fronting development costs. This makes the relationship closer to a traditional publisher\/developer deal. And Apple stepping in means these weird, interesting, oddball mobile games that might not have had a chance anywhere else have been given a platform that has the potential to house [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2019-09-25T20:37:55Z","apple_news_api_id":"6a509bbf-cafb-425f-8f68-66246054a495","apple_news_api_modified_at":"2019-10-13T17:41:24Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAg==","apple_news_api_share_url":"https:\/\/apple.news\/AalCbv8r7Ql-PaGYkYFSklQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[1421,1223,101,31,1667,30,1666,1558],"class_list":["post-26675","post","type-post","status-publish","format-standard","hentry","category-technology","tag-app-subscriptions","tag-apple-news","tag-business","tag-ios","tag-ios-13","tag-mac","tag-macos-10-15","tag-tvos"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/26675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=26675"}],"version-history":[{"count":4,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/26675\/revisions"}],"predecessor-version":[{"id":26854,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/26675\/revisions\/26854"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=26675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=26675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=26675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}