{"id":26008,"date":"2019-07-18T16:56:35","date_gmt":"2019-07-18T20:56:35","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=26008"},"modified":"2019-07-18T16:56:35","modified_gmt":"2019-07-18T20:56:35","slug":"have-we-hit-peak-podcast","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2019\/07\/18\/have-we-hit-peak-podcast\/","title":{"rendered":"Have We Hit Peak Podcast?"},"content":{"rendered":"

Nick Heer<\/a>:<\/p>\n

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Jennifer Miller<\/a> of the New York Times<\/em> wrote about the eruption of podcasting popularity — a seemingly evergreen topic. Nieman Lab<\/em><\/a> wondered in 2017 if we had hit “peak podcast”, while Wired<\/em><\/a> thought the same in 2015. Podcasts were “back” in 2012, according to Social Media Examiner<\/em><\/a>, and also in 2014, according to the Washington Post<\/em><\/a>. 2005 was the “year of the podcast”, according to Slate<\/em><\/a>. Podcasting seems perpetually mainstream and, also, simultaneously on the verge of death.<\/p>\n

Much as I think this story subject is well worn, there’s plenty of research in Miller’s article that helps provide a sort of status update on the podcasting industry. One stat she quotes near the end of the piece is particularly eye-opening: less than 20% of podcasts tracked by Blubrry issued a new episode between March and May.<\/p>\n<\/blockquote>\n\n

No, I don’t think this is the peak, either in terms of the number of active shows or listeners.<\/p>\n\n

Previously:<\/p>\n