{"id":26006,"date":"2019-07-18T16:56:25","date_gmt":"2019-07-18T20:56:25","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=26006"},"modified":"2019-07-18T20:46:31","modified_gmt":"2019-07-19T00:46:31","slug":"iphone-loyalty","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2019\/07\/18\/iphone-loyalty\/","title":{"rendered":"iPhone Loyalty"},"content":{"rendered":"

Chance Miller<\/a>:<\/p>\n

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In total, using its own data and data from other companies, BankRoll concludes that iPhone loyalty has hit its lowest point since 2011, falling to 73 percent. This compares to loyalty in 2017 of 92 percent.<\/p>\n

[…]<\/p>\n

There are several things worth noting with this data. For one, the sample size is relatively small and seemingly comes almost entirely from customers using the specific BankMyCell service. Furthermore, other data from companies like CIRP has suggested that iOS loyalty has continued to hit new highs. In January, CIRP said that iOS loyalty was at 91 percent<\/a>.<\/p>\n<\/blockquote>\n\n

Another inconclusive<\/a> report. I wonder whether Loyalty is more important than Customer Sat. Maybe yes, because it’s about action rather than just reported sentiment. On the other hand, it doesn’t measure people who aren’t buying a new phone this year (an increasing percentage). And, of course, Customer Sat. doesn’t count the customers who have already switched away.<\/p>\n\n

Anecdotally, I am hearing less interest and satisfaction in the iPhone X series of phones, and increasing concerns (whether true or not) that Apple’s cameras are no longer market leading. And, at least prior to iOS 13, iPhones can be slower at launching apps. Personally, I remain quite happy with my iPhone XR<\/a>.<\/p>\n\n

Previously:<\/p>\n