{"id":25981,"date":"2019-07-16T15:50:48","date_gmt":"2019-07-16T19:50:48","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=25981"},"modified":"2019-07-26T16:59:01","modified_gmt":"2019-07-26T20:59:01","slug":"apple-to-bankroll-original-podcasts","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2019\/07\/16\/apple-to-bankroll-original-podcasts\/","title":{"rendered":"Apple to Bankroll Original Podcasts"},"content":{"rendered":"

Lucas Shaw and Mark Gurman<\/a> (MacRumors<\/a>, Hacker News<\/a>):<\/p>\n

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Apple Inc. plans to fund original podcasts that would be exclusive to its audio service, according to people familiar with the matter, increasing its investment in the industry to keep competitors Spotify and Stitcher at bay.<\/p>\n

Executives at the company have reached out to media companies and their representatives to discuss buying exclusive rights to podcasts, according to the people, who asked not to be identified because the conversations are preliminary. Apple has yet to outline a clear strategy, but has said it plans to pursue the kind of deals it didn’t make before.<\/p>\n<\/blockquote>\n\n

The introduction of Apple Music made the Music app worse for everyone not using it. This will likely have a bigger negative effect for podcasts, both because it messes up Apple’s incentives (for their apps and directory) and because it will make it harder for customers to get content in the apps that they want.<\/p>\n\n

Marco Arment<\/a>:<\/p>\n

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Unfortunately, this is both very likely and a lot less awesome.<\/p>\n<\/blockquote>\n\n

Previously:<\/p>\n