{"id":25924,"date":"2019-07-11T16:38:55","date_gmt":"2019-07-11T20:38:55","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=25924"},"modified":"2019-08-07T16:44:30","modified_gmt":"2019-08-07T20:44:30","slug":"apple-news-revenue","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2019\/07\/11\/apple-news-revenue\/","title":{"rendered":"Apple News+ Revenue"},"content":{"rendered":"<p><a href=\"https:\/\/www.macrumors.com\/2019\/06\/28\/publishers-apple-news-plus-revenue\/\">Juli Clover<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.macrumors.com\/2019\/06\/28\/publishers-apple-news-plus-revenue\/\"><p><a href=\"https:\/\/www.macrumors.com\/guide\/apple-news-plus\/\">Apple News<\/a>+ seems to be floundering just months after its launch, according to new details from participating magazine publishers shared by <em><a href=\"https:\/\/www.businessinsider.com\/apple-changing-apple-news-plus-its-subscription-bundle-publishers-2019-6\">Business Insider<\/a><\/em>.<\/p><p>Multiple publishers have been unimpressed with the revenue generated from Apple News+. One told <em>Business Insider<\/em> that revenue was one twentieth of what Apple promised, while another said that it was on par with what was earned from Texture, which isn&rsquo;t much.<\/p><\/blockquote>\n\n<p><a href=\"https:\/\/twitter.com\/reckless\/status\/1144965337764511744\">Nilay Patel<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/reckless\/status\/1144965337764511744\">\n<p>This implies Apple News publishers are making half of what they did with Texture, which is impressively bad. (10x\/20 = .5x)<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/twitter.com\/OluseyiSonaiya\/status\/1145124950623363072\">Oluseyi Sonaiya<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/OluseyiSonaiya\/status\/1145124950623363072\">\n<p>Apple made a big deal about WSJ, for example, being part of News+, but if I understand correctly the index of articles is not included, so you can&rsquo;t browse the content listing. You&rsquo;re left with inbound links and whatever they push into the News+ feed.<\/p>\n<p>Gotta pony up for the feed.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/9to5mac.com\/2019\/06\/29\/apple-news-revenue-concerns\/\">Chance Miller<\/a>:<\/p>\n<blockquote cite=\"https:\/\/9to5mac.com\/2019\/06\/29\/apple-news-revenue-concerns\/\">\n<p>Last month, Eddy Cue said that Apple had &ldquo;hundreds&rdquo; of people working to make Apple News+ better. Apple News+ is currently available in the United States and Canada, but it&rsquo;s expected to launch in the UK this year as well.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/twitter.com\/rgriff\/status\/1145024085723774976\">Rob Griffiths<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/rgriff\/status\/1145024085723774976\">\n<p>You know what what would make Apple News better? This&#8230;<\/p>\n<p>&#8226;&nbsp;Let me delete my downloaded mags.<br \/>\n&#8226; Show new issues in sidebar list of my subscribed mags.<br \/>\n&#8226; Give the Mac version support for multiple windows or tabs&mdash;no more of this one-window iOS bullcrap.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/www.macrumors.com\/2019\/07\/01\/eddy-cue-talks-apple-tv\/\">Mitchel Broussard<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.macrumors.com\/2019\/07\/01\/eddy-cue-talks-apple-tv\/\">\n<p>Jumping to the topic of Apple News+, Cue stated that one of Apple&rsquo;s big goals right now is to convince younger people to subscribe to the service.<\/p>\n<\/blockquote>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2019\/03\/25\/apple-news-2\/\">Apple News+<\/a><\/li>\n<\/ul>\n\n<p id=\"apple-news-revenue-update-2019-07-15\">Update (2019-07-15): <a href=\"https:\/\/twitter.com\/jcenters\/status\/1149771320277778434\">Josh Centers<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/jcenters\/status\/1149771320277778434\">\n<p>The best bet for Apple News+ isn&rsquo;t legacy publishers, but small, platform-oriented ones like @GlennF and @jdalrymple. Too bad Apple already burned people like that with Newsstand.<\/p>\n<p>These big dinosaurs have a hard time adapting to these new formats. Smaller outlets can and will do it if given the proper support. Look at what @MacSparky does with Apple Books.<\/p>\n<p>&ldquo;Hey, read a month-old Macworld article for just $10 a month&rdquo; isn&rsquo;t a great sales pitch.<\/p>\n<\/blockquote>\n\n<p id=\"apple-news-revenue-update-2019-08-07\">Update (2019-08-07): <a href=\"https:\/\/digiday.com\/media\/risk-low-advertiser-publishers-making-money-apple-news\/\">Lucinda Southern<\/a> (via <a href=\"https:\/\/twitter.com\/eric_young_1\/status\/1158978511211622400\">Eric Young<\/a>):<\/p>\n<blockquote cite=\"https:\/\/digiday.com\/media\/risk-low-advertiser-publishers-making-money-apple-news\/\">\n<p>Publishers including Vice Media and The Stylist Group say they&rsquo;ve gotten traffic and, more importantly, revenue lifts from Apple News in the last three months. While this is from a small base, for some publishers it signifies that patience with publishing to the platform, which has been widely accepted as good for brand awareness but lagging revenue, is starting to pay off.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Juli Clover: Apple News+ seems to be floundering just months after its launch, according to new details from participating magazine publishers shared by Business Insider.Multiple publishers have been unimpressed with the revenue generated from Apple News+. One told Business Insider that revenue was one twentieth of what Apple promised, while another said that it was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2019-07-11T20:38:58Z","apple_news_api_id":"69930a48-3ef0-48b8-ab3f-8a2d34543bf0","apple_news_api_modified_at":"2019-08-07T20:44:37Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AaZMKSD7wSLirP4otNFQ78A","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[1223,101,31,1610,30,1609],"class_list":["post-25924","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple-news","tag-business","tag-ios","tag-ios-12","tag-mac","tag-macos-10-14"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/25924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=25924"}],"version-history":[{"count":3,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/25924\/revisions"}],"predecessor-version":[{"id":26205,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/25924\/revisions\/26205"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=25924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=25924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=25924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}