{"id":25852,"date":"2019-07-05T15:19:55","date_gmt":"2019-07-05T19:19:55","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=25852"},"modified":"2020-02-06T15:02:30","modified_gmt":"2020-02-06T20:02:30","slug":"giving-notes-on-apples-tv-shows","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2019\/07\/05\/giving-notes-on-apples-tv-shows\/","title":{"rendered":"Giving Notes on Apple’s TV Shows"},"content":{"rendered":"

Tripp Mickle and Joe Flint<\/a>:<\/p>\n

Tim Cook sat down more than a year ago to watch Apple Inc.’s first scripted drama, “Vital Signs,” and was troubled by what he saw. The show, a dark, semi-biographical tale of hip hop artist Dr. Dre, featured characters doing lines of cocaine, an extended orgy in a mansion and drawn guns.<\/p>\n

It’s too violent, Mr. Cook told Apple Music executive Jimmy Iovine, said people familiar with Apple’s entertainment plans. Apple can’t show this.<\/p><\/blockquote>\n\n

Alexandra Steigrad and Nicolas Vega<\/a>:<\/p>\n

\n

But as the company’s streaming project gets ready for launch, agents and producers can’t stop griping about how “difficult” Apple is to deal with — citing a “lack of transparency,” “lack of clarity” and “intrusive” executives, including CEO Cook.<\/p>\n

One of the biggest complaints involves the many “notes” from Apple executives seeking family-friendly shows, sources said.<\/p>\n

“Tim Cook is giving notes and getting involved,” said a producer who has worked with Apple. One of the CEO’s most repeated notes is “don’t be so mean!,” the source said.<\/p>\n

[…]<\/p>\n

Apple executives in general have been “very involved,” this person said, adding that writers and directors prefer to work without corporate intrusions.<\/p>\n<\/blockquote>\n\n

Stuart McGurk<\/a> (via MacRumors<\/a>):<\/p>\n

\n

“I saw the comments that myself and Tim were writing notes on the scripts and whatever,” says Cue. “There’s never been one note passed from us on scripts, that I can assure you. We leave the folks [alone] who know they’re doing.”<\/p>\n

So Cook didn’t give that particular note?<\/p>\n

“I can assure you that was 100 per cent false. He didn’t say, ‘Don’t be so mean.’ He didn’t say anything about a script.”<\/p>\n<\/blockquote>\n\n

Previously:<\/p>\n