{"id":25052,"date":"2019-04-18T16:00:59","date_gmt":"2019-04-18T20:00:59","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=25052"},"modified":"2019-04-18T16:00:59","modified_gmt":"2019-04-18T20:00:59","slug":"google-decides-to-monetize-maps","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2019\/04\/18\/google-decides-to-monetize-maps\/","title":{"rendered":"Google Decides to Monetize Maps"},"content":{"rendered":"<p><a href=\"https:\/\/adage.com\/article\/digital\/google-flips-switch-its-next-big-money-maker-maps\/2163976\">Bloomberg News<\/a> (via <a href=\"https:\/\/news.ycombinator.com\/item?id=19680266\">Hacker News<\/a>):<\/p>\n<blockquote cite=\"https:\/\/adage.com\/article\/digital\/google-flips-switch-its-next-big-money-maker-maps\/2163976\">\n<p>Schindler&rsquo;s response showed that Google isn&rsquo;t waiting anymore. He sliced the opportunity in four areas. Basic directions are a &ldquo;utility&rdquo; that can&rsquo;t be messed with much. Second are requests for things nearby; followed by broader, personalized recommendations; and finally, searching neighborhood business listings.<\/p>\n<p>&ldquo;If you think about Maps monetization from those four different angles&mdash;a little bit more caution obviously on the first one, not disrupting the utility aspect, and all the other three&mdash;I think it&rsquo;s a really, really interesting playground going forward,&rdquo; Schindler said.<\/p>\n<p>[&#8230;]<\/p>\n<p>For the last two years, Google has also tested &ldquo;promoted pins,&rdquo; waypoints emblazoned with an advertiser&rsquo;s brand that show up on the map regardless of whether or not the user searched for that business. McDonald&rsquo;s, Dunkin&rsquo; and Michael Kors are among adopters.<\/p>\n<p>[&#8230;]<\/p>\n<p>Before the changes, Owczarek&rsquo;s startup got 750,000 free map views a month and then was charged 50 cents for every 1,000 views on top of that. Then Google started charging after 30,000 views and the cost was $7 per 1,000 views. His costs jumped from nothing to $5,000 a month.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Bloomberg News (via Hacker News): Schindler&rsquo;s response showed that Google isn&rsquo;t waiting anymore. He sliced the opportunity in four areas. Basic directions are a &ldquo;utility&rdquo; that can&rsquo;t be messed with much. Second are requests for things nearby; followed by broader, personalized recommendations; and finally, searching neighborhood business listings. &ldquo;If you think about Maps monetization from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2019-04-18T20:01:01Z","apple_news_api_id":"50f31778-a2c5-4ac2-8a6d-c15790c2d992","apple_news_api_modified_at":"2019-04-18T20:01:03Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AUPMXeKLFSsKKbcFXkMLZkg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[354,101,245,106,96],"class_list":["post-25052","post","type-post","status-publish","format-standard","hentry","category-technology","tag-advertising","tag-business","tag-googlemaps","tag-maps","tag-web"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/25052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=25052"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/25052\/revisions"}],"predecessor-version":[{"id":25053,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/25052\/revisions\/25053"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=25052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=25052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=25052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}