{"id":24972,"date":"2019-04-11T15:43:24","date_gmt":"2019-04-11T19:43:24","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=24972"},"modified":"2019-04-12T14:27:25","modified_gmt":"2019-04-12T18:27:25","slug":"google-amp-lowered-our-page-speed-and-theres-no-choice-but-to-use-it","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2019\/04\/11\/google-amp-lowered-our-page-speed-and-theres-no-choice-but-to-use-it\/","title":{"rendered":"Google AMP Lowered Our Page Speed, and There&rsquo;s No Choice But to Use It"},"content":{"rendered":"<p><a href=\"https:\/\/unlikekinds.com\/article\/google-amp-page-speed\">Walid Halabi<\/a> (via <a href=\"https:\/\/news.ycombinator.com\/item?id=19629614\">Hacker News<\/a>):<\/p>\n<blockquote cite=\"https:\/\/unlikekinds.com\/article\/google-amp-page-speed\"><p>Google puts the onus on publishers to, effectively, rejig large tracts of their websites layout, content, and functionality, in return for preferential treatment. Google promotes AMP as a way to make websites faster. That&rsquo;s supposed to be the primary benefit, and the reason Google is pushing AMP so forcefully.<\/p>\n<p>[&#8230;]<\/p>\n<p>We here at unlike kinds decided that we had to implement Google AMP. We have to be in the Top Stories section because otherwise we&rsquo;re punted down the page and away from potential readers. We didn&rsquo;t really want to; our site is already fast because we made it fast, largely with a combination of clever caching and minimal code. But hey, maybe AMP would speed things up. Maybe Google&rsquo;s new future is bright.<\/p>\n<p>It isn&rsquo;t. According to Google&rsquo;s own Page Speed Insights audit (which Google recommends to check your performance), the AMP version of articles got a performance score of 80. The non-AMP versions? 86. Mind you, the AMP versions are hobbled - unauthorised javascript interaction is forbidden by Google, so you can&rsquo;t vote or comment in place - it&rsquo;ll kick you to the full version of the page. This is the fruit of weeks of labour converting the site: a slower, less interactive, more clunky site.<\/p>\n<\/blockquote>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2018\/04\/11\/how-fast-is-amp-really\/\">How Fast Is AMP Really?<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2017\/09\/05\/behind-the-scenes-of-amp-at-cond-nast\/\">Behind the Scenes of AMP at Cond&eacute; Nast<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2017\/05\/31\/dangers-of-google-amp\/\">Dangers of Google AMP<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2017\/01\/18\/the-problem-with-amp\/\">The Problem With AMP<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2015\/10\/14\/googles-accelerated-mobile-pages\/\">Google&rsquo;s Accelerated Mobile Pages<\/a><\/li>\n<\/ul>\n\n<p id=\"google-amp-lowered-our-page-speed-and-theres-no-choice-but-to-use-it-update-2019-04-12\">Update (2019-04-12): <a href=\"https:\/\/pxlnv.com\/linklog\/amp-publisher-choice\/\">Nick Heer<\/a>:<\/p>\n<blockquote cite=\"https:\/\/pxlnv.com\/linklog\/amp-publisher-choice\/\">\n<p>This power grab is disgusting and should be treated as an attempt at a hostile takeover.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Walid Halabi (via Hacker News): Google puts the onus on publishers to, effectively, rejig large tracts of their websites layout, content, and functionality, in return for preferential treatment. Google promotes AMP as a way to make websites faster. That&rsquo;s supposed to be the primary benefit, and the reason Google is pushing AMP so forcefully. [&#8230;] [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2019-04-11T19:43:26Z","apple_news_api_id":"c0e8df8a-b534-4e6a-935a-4d7772ba6b50","apple_news_api_modified_at":"2019-04-12T18:27:30Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AwOjfirU0TmqTWk13crprUA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[1463,51,96],"class_list":["post-24972","post","type-post","status-publish","format-standard","hentry","category-technology","tag-accelerated-mobile-pages-amp","tag-google","tag-web"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/24972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=24972"}],"version-history":[{"count":2,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/24972\/revisions"}],"predecessor-version":[{"id":24980,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/24972\/revisions\/24980"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=24972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=24972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=24972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}