{"id":24399,"date":"2019-02-22T16:18:33","date_gmt":"2019-02-22T21:18:33","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=24399"},"modified":"2019-02-26T15:52:05","modified_gmt":"2019-02-26T20:52:05","slug":"raising-prices-lifted-app-revenue","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2019\/02\/22\/raising-prices-lifted-app-revenue\/","title":{"rendered":"Raising Prices Lifted App Revenue"},"content":{"rendered":"<p><a href=\"https:\/\/stories.appbot.co\/experimenting-with-pricing-lifted-my-app-revenue-almost-500-79d90546e7fe\">Stuart Hall<\/a> (via <a href=\"https:\/\/twitter.com\/elkmovie\/status\/1099007483098681344\">Michael Love<\/a>):<\/p>\n<blockquote cite=\"https:\/\/stories.appbot.co\/experimenting-with-pricing-lifted-my-app-revenue-almost-500-79d90546e7fe\"><p>Then I received an app review suggesting I should bump my price. I&rsquo;d never really considered it. I haven&rsquo;t given the app a lot of thought since I launched it. It functioned exactly how I needed and the value felt right to me at $1.99.<\/p>\n<p>[&#8230;]<\/p>\n<p>The results were pretty interesting. Moving to $4.99 immediately gave a big boost in revenue. The conversion rate only dropped 2%. Which means only 1 in 10 people had an objection in paying 2.5x the price!<\/p>\n<p>$7.99 also gave a good bump on revenue with only a slight drop in conversion rate.<\/p>\n<p>[&#8230;]<\/p>\n<p>Possibly the most interesting future experiment is subscriptions. Based on the feedback I received users are starting to expect subscriptions.<\/p><\/blockquote>\n\n<p id=\"raising-prices-lifted-app-revenue-update-2019-02-26\">Update (2019-02-26): <a href=\"https:\/\/twitter.com\/kcase\/status\/1099076398428282880\">Ken Case<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/kcase\/status\/1099076398428282880\">\n<p>We try not to do this very often, but it's time to update our app prices.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Stuart Hall (via Michael Love): Then I received an app review suggesting I should bump my price. I&rsquo;d never really considered it. I haven&rsquo;t given the app a lot of thought since I launched it. It functioned exactly how I needed and the value felt right to me at $1.99. [&#8230;] The results were pretty [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2019-02-22T21:18:36Z","apple_news_api_id":"46ad1d61-e164-404f-a793-71c2f4f06b55","apple_news_api_modified_at":"2019-02-26T20:52:10Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/ARq0dYeFkQE-nk3HC9PBrVQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[91,1421,101,522,31,26],"class_list":["post-24399","post","type-post","status-publish","format-standard","hentry","category-technology","tag-appstore","tag-app-subscriptions","tag-business","tag-inapppurchase","tag-ios","tag-iosapp"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/24399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=24399"}],"version-history":[{"count":2,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/24399\/revisions"}],"predecessor-version":[{"id":24420,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/24399\/revisions\/24420"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=24399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=24399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=24399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}