{"id":23923,"date":"2019-01-11T18:03:43","date_gmt":"2019-01-11T23:03:43","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=23923"},"modified":"2019-01-11T18:03:43","modified_gmt":"2019-01-11T23:03:43","slug":"app-discovery-downloading-and-purchasing","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2019\/01\/11\/app-discovery-downloading-and-purchasing\/","title":{"rendered":"App Discovery, Downloading, and Purchasing"},"content":{"rendered":"<p><a href=\"https:\/\/creativestrategies.com\/consumer-study-app-discovery-downloading-and-purchasing\/\">Ben Bajarin<\/a>:<\/p>\n<blockquote cite=\"https:\/\/creativestrategies.com\/consumer-study-app-discovery-downloading-and-purchasing\/\">\n<p>In collaboration with a few indie app developers, we ran a study looking to see how consumers discover, decide on which app to download, and some underlying economics around the app ecosystem. This study had respondents from the US and key parts of Europe. In total, 908 consumers participated in this study.<\/p>\n<\/blockquote>\n<p>Reviews and price are very important. Most customers did not feel tricked into paying for IAPs or subscriptions. More than 40% of iOS customers had only three or fewer paid apps.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ben Bajarin: In collaboration with a few indie app developers, we ran a study looking to see how consumers discover, decide on which app to download, and some underlying economics around the app ecosystem. This study had respondents from the US and key parts of Europe. In total, 908 consumers participated in this study. Reviews [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2019-01-11T23:03:46Z","apple_news_api_id":"4d815a36-a533-45ce-abda-64ad4c622e0b","apple_news_api_modified_at":"2019-01-11T23:03:48Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/ATYFaNqUzRc6r2mStTGIuCw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[],"tags":[1421,101,31,1610,26,663],"class_list":["post-23923","post","type-post","status-publish","format-standard","hentry","tag-app-subscriptions","tag-business","tag-ios","tag-ios-12","tag-iosapp","tag-marketing"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=23923"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23923\/revisions"}],"predecessor-version":[{"id":23924,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23923\/revisions\/23924"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=23923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=23923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=23923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}