{"id":23821,"date":"2019-01-01T15:41:09","date_gmt":"2019-01-01T20:41:09","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=23821"},"modified":"2019-07-16T15:48:24","modified_gmt":"2019-07-16T19:48:24","slug":"lower-cost-ios-devices","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2019\/01\/01\/lower-cost-ios-devices\/","title":{"rendered":"Lower Cost iOS Devices"},"content":{"rendered":"

Joe Rossignol<\/a>:<\/p>\n

\n

The report claims that just one in four Indians own a smartphone, providing Apple with an opportunity to sell iPhones to millions of new customers in the country. The issue is that India is a very price-sensitive market, with more than 75 percent of the smartphones sold in the country costing “less than $250.”<\/p>\n

Apple-authorized reseller Flipkart continues to sell the iPhone SE in India for around $250<\/a>, but other iPhone models are priced between the equivalent of $325 and $1,950 in the country, well above the budgets of many Indian customers.<\/p>\n<\/blockquote>\n\n

Simone Manganelli<\/a>:<\/p>\n

\n

Apple’s incompetence here is absurd. This is so easy. Release new, low-cost, iPhone SE 2 with updated processor. You’ve already produced this phone at scale.<\/p>\n<\/blockquote>\n\n

Nilay Patel<\/a>:<\/p>\n

\n

Apple just dropped the price of the iPad to $229 on Amazon and Walmart. Apple just reached a deal to sell directly on Amazon, so it’s selling the iPad cheaper on Amazon than its own stores.<\/p>\n<\/blockquote>\n\n

Michael Love<\/a>:<\/p>\n

\n

This is a much bigger deal than the amount of coverage would suggest; Apple appear to have pulled off something with iPad that they’ve never managed with iPhone, differentiating the high-end $1000 model sufficiently that they can comfortably offer a low-end one for $200.<\/p>\n

The iPhone 7 is currently $449 but that’s 2 years old, too expensive relative to Android + not cheap enough relative to the XR to be a game changer. Put an A12 in a 6\/7\/8 chassis and charge $300 and you’ll convert a lot<\/em> of Android users while still making a healthy profit.<\/p>\n

That they haven’t done this leads me to an interesting inference about services \/ accessories revenue, namely, it’s mostly coming from high-end users; the reason Apple doesn’t have a $300 iPhone is because they wouldn’t expect it to produce much more than that $300 in revenue.<\/p>\n<\/blockquote>\n\n

Previously: 2018 iPhone Sales<\/a>.<\/p>\n\n

Update (2019-07-16): Tim Hardwick<\/a>:<\/p>\n

\n

Apple has reportedly stopped selling iPhone SE, iPhone 6, iPhone 6 Plus, and iPhone 6s Plus in India, meaning anyone in the market for a new Apple smartphone will have to shell out more for a later model.<\/p>\n

According to The Economic Times, the strategy indicates Apple is no longer prioritizing shifting iPhones in the country by volume and is instead refocusing efforts on increasing its revenue there.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

Joe Rossignol: The report claims that just one in four Indians own a smartphone, providing Apple with an opportunity to sell iPhones to millions of new customers in the country. The issue is that India is a very price-sensitive market, with more than 75 percent of the smartphones sold in the country costing “less than […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2019-01-01T20:41:12Z","apple_news_api_id":"01018d13-c15f-4356-87db-a35982f93df6","apple_news_api_modified_at":"2019-07-16T19:48:30Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAg==","apple_news_api_share_url":"https:\/\/apple.news\/AAQGNE8FfQ1aH26NZgvk99g","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[101,1770,31,1610,145,85,1338],"class_list":["post-23821","post","type-post","status-publish","format-standard","hentry","category-technology","tag-business","tag-india","tag-ios","tag-ios-12","tag-ipad","tag-iphone","tag-iphone-se"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=23821"}],"version-history":[{"count":3,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23821\/revisions"}],"predecessor-version":[{"id":25970,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23821\/revisions\/25970"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=23821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=23821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=23821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}