{"id":23719,"date":"2018-12-20T16:50:49","date_gmt":"2018-12-20T21:50:49","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=23719"},"modified":"2018-12-20T16:50:49","modified_gmt":"2018-12-20T21:50:49","slug":"influencers-are-faking-brand-deals","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2018\/12\/20\/influencers-are-faking-brand-deals\/","title":{"rendered":"Influencers Are Faking Brand Deals"},"content":{"rendered":"<p><a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2018\/12\/influencers-are-faking-brand-deals\/578401\/\">Taylor Lorenz<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.theatlantic.com\/technology\/archive\/2018\/12\/influencers-are-faking-brand-deals\/578401\/\">\n<p>A decade ago, shilling products to your fans may have been seen as selling out. Now it&rsquo;s a sign of success.<\/p>\n<p>[&#8230;]<\/p>\n<p>But transitioning from an average Instagram or YouTube user to a professional &ldquo;influencer&rdquo;&mdash;that is, someone who leverages a social-media following to influence others and make money&mdash;is not easy. After archiving old photos, <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2018\/11\/influencers-are-now-monetizing-custom-photo-filters\/575686\/\">redefining your aesthetic<\/a>, and growing your follower base to at least the quadruple digits, you&rsquo;ll want to approach brands. But the hardest deal to land is your first, several influencers say; companies want to see your promotional abilities and past campaign work. So many have adopted a new strategy: Fake it until you make it.<\/p>\n<p>[&#8230;]<\/p>\n<p>Taylor Evans took the fake-&ldquo;sponcon&rdquo; game one step further, once faking the entire purpose of a trip to Miami. Technically, she was just there on vacation, paying her own way for everything, but on Instagram she positioned it as an exclusive press trip.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Taylor Lorenz: A decade ago, shilling products to your fans may have been seen as selling out. Now it&rsquo;s a sign of success. [&#8230;] But transitioning from an average Instagram or YouTube user to a professional &ldquo;influencer&rdquo;&mdash;that is, someone who leverages a social-media following to influence others and make money&mdash;is not easy. After archiving old [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2018-12-20T21:50:52Z","apple_news_api_id":"dbd58825-90c9-4ea1-ae03-eadf30cf1523","apple_news_api_modified_at":"2018-12-20T21:50:53Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A29WIJZDJTqGuA-rfMM8VIw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[],"tags":[354,101,1286,96,555],"class_list":["post-23719","post","type-post","status-publish","format-standard","hentry","tag-advertising","tag-business","tag-instagram","tag-web","tag-youtube"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=23719"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23719\/revisions"}],"predecessor-version":[{"id":23720,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23719\/revisions\/23720"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=23719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=23719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=23719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}