{"id":23140,"date":"2018-10-19T15:14:09","date_gmt":"2018-10-19T19:14:09","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=23140"},"modified":"2018-10-19T15:15:40","modified_gmt":"2018-10-19T19:15:40","slug":"lawsuit-alleges-facebook-inflated-video-ad-viewing-times","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2018\/10\/19\/lawsuit-alleges-facebook-inflated-video-ad-viewing-times\/","title":{"rendered":"Lawsuit Alleges Facebook Inflated Video Ad Viewing Times"},"content":{"rendered":"<p><a href=\"https:\/\/pxlnv.com\/linklog\/facebook-video-ad-lawsuit\/\">Rachel England<\/a> (via <a href=\"https:\/\/pxlnv.com\/linklog\/facebook-video-ad-lawsuit\/\">Nick Heer<\/a>):<\/p>\n<blockquote cite=\"https:\/\/pxlnv.com\/linklog\/facebook-video-ad-lawsuit\/\"><p>After reviewing some 80,000 pages of internal Facebook records, obtained as part of court proceedings, Crowd Siren now claims that Facebook had not only known about the issue for over a year, but had massively underestimated its miscalculations. The company told some advertisers it overestimated average time spent watching <a href=\"https:\/\/www.engadget.com\/2018\/09\/13\/facebook-fake-news-pictures-videos-fact-checking\/\">videos<\/a> by 60% to 80%. The plaintiffs, however, believe that figure is much larger, and that average viewership metrics had been inflated by as much as 900%.<\/p><\/blockquote>\n\n<p><a href=\"https:\/\/daringfireball.net\/linked\/2018\/10\/17\/facebook-ad-inflation\">John Gruber<\/a>:<\/p>\n<blockquote cite=\"https:\/\/daringfireball.net\/linked\/2018\/10\/17\/facebook-ad-inflation\">\n<p>If true, Facebook&rsquo;s big &ldquo;pivot&rdquo; to video was really a scam.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Rachel England (via Nick Heer): After reviewing some 80,000 pages of internal Facebook records, obtained as part of court proceedings, Crowd Siren now claims that Facebook had not only known about the issue for over a year, but had massively underestimated its miscalculations. The company told some advertisers it overestimated average time spent watching videos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2018-10-19T19:14:11Z","apple_news_api_id":"b77c5229-9f4a-48e8-9e4e-e9e4fef7e331","apple_news_api_modified_at":"2018-10-19T19:15:44Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/At3xSKZ9KSOieTunk_vfjMQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[],"tags":[354,25,41,97,96],"class_list":["post-23140","post","type-post","status-publish","format-standard","hentry","tag-advertising","tag-facebook","tag-lawsuit","tag-video","tag-web"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=23140"}],"version-history":[{"count":2,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23140\/revisions"}],"predecessor-version":[{"id":23148,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23140\/revisions\/23148"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=23140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=23140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=23140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}