{"id":23060,"date":"2018-10-11T17:03:08","date_gmt":"2018-10-11T21:03:08","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=23060"},"modified":"2023-07-12T09:49:38","modified_gmt":"2023-07-12T13:49:38","slug":"mac-sales-down-in-q3-2018-amid-a-lack-of-updates","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2018\/10\/11\/mac-sales-down-in-q3-2018-amid-a-lack-of-updates\/","title":{"rendered":"Mac Sales Down in Q3 2018 Amid a Lack of Updates"},"content":{"rendered":"<p><a href=\"https:\/\/www.macrumors.com\/2018\/10\/10\/apple-mac-sales-down-q3-2018\/\">Juli Clover<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.macrumors.com\/2018\/10\/10\/apple-mac-sales-down-q3-2018\/\">\n<p>During the quarter, Apple shipped an estimated 4.9 million Macs, compared to 5.4 million in the third quarter of 2017 for an 8.5 percent drop. Apple&rsquo;s market share also declined, dropping from 8 percent in 3Q17 to 7.3 percent in 3Q18.<\/p>\n<p>[&#8230;]<\/p>\n<p>Apple&rsquo;s decline in Mac sales is no surprise as the company has yet to update much of its Mac lineup for 2018. The only Mac that has seen a refresh so far is the MacBook Pro, with MacBook, MacBook Air, and Mac mini updates still on the horizon for a fall launch.<\/p>\n<p>Falling Mac sales come amid stagnant growth for the overall worldwide PC market. A total of 67.2 million PCs were shipped during the quarter, an 0.1 percent increase from the third quarter of 2017.<\/p>\n<\/blockquote>\n<p>Aside from the $4,999 iMac Pro, the current Mac lineup is not very inspiring. The Mac mini and consumer notebooks haven&rsquo;t been updated recently. The iMac was updated in June 2017 and still has a <a href=\"https:\/\/mjtsai.com\/blog\/2017\/06\/27\/bug-in-skylake-and-kaby-lake-hyper-threading\/\">defective processor<\/a>. The <a href=\"https:\/\/mjtsai.com\/blog\/2018\/07\/12\/macbook-pro-2018\/\">MacBook Pro<\/a> was updated this July, but the keyboard remains a question mark; we don&rsquo;t yet know how reliable the new design is, and it&rsquo;s been reported as less pleasant to type on than the <a href=\"https:\/\/mjtsai.com\/blog\/2017\/10\/18\/unreliable-macbook-pro-keyboards\/\">unreliable one<\/a>. The Touch Bar is still mandatory.<\/p>\n<p>Apple has yet to deliver on its <a href=\"https:\/\/mjtsai.com\/blog\/2017\/04\/04\/the-mac-pro-lives\/\">talk<\/a> about recommitting to professional users. Mojave added <a href=\"https:\/\/mjtsai.com\/blog\/2018\/09\/10\/mojaves-new-security-and-privacy-protections-face-usability-challenges\/\">hurdles<\/a> that make it harder to develop and use pro apps, and a prototype framework for making <a href=\"https:\/\/mjtsai.com\/blog\/2018\/09\/25\/the-mojave-marzipan-apps\/\">dumbed-down apps<\/a>. At WWDC, Apple <a href=\"https:\/\/mjtsai.com\/blog\/2018\/06\/05\/mac-app-store-sandboxing-iap-trials-multiplatform-services\/\">hinted<\/a> that there were Mac App Store improvements for developers, but so far they are MIA like those <a href=\"https:\/\/www.macworld.com\/article\/1052287\/ihnatko.html\">secret<\/a> <a href=\"https:\/\/www.theguardian.com\/technology\/blog\/2007\/jun\/11\/remindusagain\">Leopard<\/a> <a href=\"http:\/\/www.applematters.com\/article\/sorry-children-leopards-top-secret-features-arent-real\/\">features<\/a>. We know very little about the forthcoming Mac Pro, which is scheduled <a href=\"https:\/\/mjtsai.com\/blog\/2018\/04\/05\/new-mac-pro-wont-arrive-until-2019\/\">for 2019<\/a>.<\/p>\n<p>Previously: <a href=\"https:\/\/mjtsai.com\/blog\/2017\/01\/29\/macs-lose-marketshare\/\">Macs Lose Marketshare<\/a>, <a href=\"https:\/\/mjtsai.com\/blog\/2018\/06\/15\/on-the-sad-state-of-macintosh-hardware\/\">On the Sad State of Macintosh Hardware<\/a>, <a href=\"https:\/\/mjtsai.com\/blog\/2018\/08\/21\/forthcoming-macbook-and-mac-mini-updates\/\">Forthcoming MacBook and Mac mini Updates<\/a>.<\/p>\n\n<p id=\"mac-sales-down-in-q3-2018-amid-a-lack-of-updates-update-2018-10-19\">Update (2018-10-19): <a href=\"https:\/\/twitter.com\/bradleychambers\/status\/1052908369227509763\">Bradley Chambers<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/bradleychambers\/status\/1052908369227509763\">\n<p>I am specing out a new bulk Apple laptop purchase, and I couldn&rsquo;t be less satisfied with the current lineup.<\/p>\n<p>I really need a MacBook with 2 USB-C and 256GB storage for around $1199.<\/p>\n<\/blockquote>\n\n<p id=\"mac-sales-down-in-q3-2018-amid-a-lack-of-updates-update-2018-10-22\">Update (2018-10-22): <a href=\"https:\/\/9to5mac.com\/2018\/10\/21\/do-apple-products-warrant-their-premium-price\/\">Bradley Chambers<\/a>:<\/p>\n<blockquote cite=\"https:\/\/9to5mac.com\/2018\/10\/21\/do-apple-products-warrant-their-premium-price\/\">\n<p>Apple used to be about premium experiences compared to the competitors, but I do not see &ldquo;premium&rdquo; on any products except iPhone. It seems like now they are counting on the Apple brand to sell the products versus a best in class experience. On the flip side, I feel like there are so many categories they could make a meaningful impact in (home networking, home automation products, and expanded cloud services) that it perplexes me why they don&rsquo;t.<\/p>\n<p>[&#8230;]<\/p>\n<p>The thing I like the least about Tim Cook&rsquo;s Apple is they are taking gambles on raising pricing and building accessories for iPhones where Microsoft is re-thinking the laptop, and Amazon is trying to build a world where the OS lives in the cloud. We&rsquo;ve been reduced to a world of apps and digital assistants. Android has most of the core apps you&rsquo;d need to switch. Alexa can do a lot more than Siri. Amazon Fire TV has very similar apps to Apple TV.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Juli Clover: During the quarter, Apple shipped an estimated 4.9 million Macs, compared to 5.4 million in the third quarter of 2017 for an 8.5 percent drop. Apple&rsquo;s market share also declined, dropping from 8 percent in 3Q17 to 7.3 percent in 3Q18. [&#8230;] Apple&rsquo;s decline in Mac sales is no surprise as the company [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2018-10-11T22:36:26Z","apple_news_api_id":"2e97c1fa-9ac7-4c43-ba4c-5847d3a6510e","apple_news_api_modified_at":"2020-07-08T20:30:36Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAABA==","apple_news_api_share_url":"https:\/\/apple.news\/ALpfB-prHTEO6TFhH06ZRDg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[38,101,1297,30,39,557,652,100,2428,53],"class_list":["post-23060","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple","tag-business","tag-imac","tag-mac","tag-macappstore","tag-macmini","tag-mac-pro","tag-macbookpro","tag-marketshare","tag-sandboxing"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=23060"}],"version-history":[{"count":5,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23060\/revisions"}],"predecessor-version":[{"id":23159,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23060\/revisions\/23159"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=23060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=23060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=23060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}