{"id":23028,"date":"2018-10-09T17:03:50","date_gmt":"2018-10-09T21:03:50","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=23028"},"modified":"2018-10-09T19:51:39","modified_gmt":"2018-10-09T23:51:39","slug":"giving-obscura-away-in-the-apple-store-app","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2018\/10\/09\/giving-obscura-away-in-the-apple-store-app\/","title":{"rendered":"Giving Obscura Away in the Apple Store App"},"content":{"rendered":"<p><a href=\"https:\/\/medium.com\/@benricem\/i-gave-my-app-away-for-free-what-happens-next-will-amaze-you-22f07bf1616f\">Ben McCarthy<\/a>:<\/p>\n<blockquote cite=\"https:\/\/medium.com\/@benricem\/i-gave-my-app-away-for-free-what-happens-next-will-amaze-you-22f07bf1616f\">\n<p>IAP sales were actually lower than expected. Over the first week, about 0.5% of people bought an IAP. Over the full course of the promotion that increased to 0.75% which is still a good bit less than we were expecting. Perhaps the demographics of people who take advantage of such offers are less willing to pay for extras, or perhaps we&rsquo;re just not pushing the IAPs hard enough within the app.\nHowever&#8230;<\/p>\n<p>The one thing we did not account for at all in our estimations was that people would continue to buy Obscura. Not only that, but <em>more<\/em> people would buy Obscura than we&rsquo;d expected without the promotion. We&rsquo;re still trying to wrap our heads around it, but we&rsquo;re certainly not complaining. We were featured in a number of articles as a result of the promotion which definitely introduced us to new audiences, and the increase in downloads probably improved our visibility on the App Store.<\/p>\n<p>[&#8230;]<\/p>\n<p>It&rsquo;s very hard to communicate to people that Apple&rsquo;s Apple Store app is not the same as Apple&rsquo;s App Store app. We quickly lost count of the amount of times we had to point people in the right direction.<\/p>\n<\/blockquote>\n<p>Of course people expect to find apps in the App Store app. I looked for the free Obscura there myself, but you had to get the promo code from the retail Apple Store app.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ben McCarthy: IAP sales were actually lower than expected. Over the first week, about 0.5% of people bought an IAP. Over the full course of the promotion that increased to 0.75% which is still a good bit less than we were expecting. Perhaps the demographics of people who take advantage of such offers are less [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2018-10-09T21:03:53Z","apple_news_api_id":"325408a1-02e6-4d16-b4a6-8db0c29761c9","apple_news_api_modified_at":"2018-10-09T23:51:42Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AMlQIoQLmTRa0po2wwpdhyQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[],"tags":[522,31,1472,26,663,1699],"class_list":["post-23028","post","type-post","status-publish","format-standard","hentry","tag-inapppurchase","tag-ios","tag-ios-11","tag-iosapp","tag-marketing","tag-obscura"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=23028"}],"version-history":[{"count":3,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23028\/revisions"}],"predecessor-version":[{"id":23035,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/23028\/revisions\/23035"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=23028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=23028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=23028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}