{"id":22857,"date":"2018-09-24T12:09:06","date_gmt":"2018-09-24T16:09:06","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=22857"},"modified":"2018-09-24T12:09:06","modified_gmt":"2018-09-24T16:09:06","slug":"apple-shying-away-from-r-rated-original-content","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2018\/09\/24\/apple-shying-away-from-r-rated-original-content\/","title":{"rendered":"Apple Shying Away From R-Rated Original Content"},"content":{"rendered":"

Tripp Mickle and Joe Flint<\/a>:<\/p>\n

The show, a dark, semi-biographical tale of hip hop artist Dr. Dre, featured characters doing lines of cocaine, an extended orgy in a mansion and drawn guns.<\/p>\n

It’s too violent, Mr. Cook told Apple Music executive Jimmy Iovine, said people familiar with Apple’s entertainment plans. Apple can’t show this.<\/p><\/blockquote>\n\n

John Gruber<\/a>:<\/p>\n

\n

And how in the world did Vital Signs<\/em> go the distance into production without knowing where the red line was? Shouldn’t this have been flagged when it was just a screenplay? It really does seem like the Eddy\/Jimmy content team is an island within the company. I actually hope there’s some sort of misunderstanding in the sourcing for this story, and that they didn’t really shoot a pilot (or a whole season?) only to throw it away.<\/p>\n<\/blockquote>\n\n

It never seemed like a good fit for Apple’s brand.<\/p>\n\n

Tim Hardwick<\/a>:<\/p>\n

Apple’s approach is in direct contrast to that of other streaming platforms, which have found great success in producing edgy content like HBO’s “Game of Thrones” and Netflix’s “House of Cards.” However, Apple apparently feels it has more to lose if viewers are offended by its entertainment offering.<\/p>

[…]<\/p>

According to the report, Van Amburg and Erlicht have successfully pushed some edgier shows, including a series made by M. Night Shyamalan about a couple who lose a young child. However, Apple executives reportedly pushed for changes in the show because they didn’t want content to venture into religious subjects or politics.<\/p><\/blockquote>\n\n

Previously: Inside the World of Eddy Cue, Apple’s Services Chief<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Tripp Mickle and Joe Flint: The show, a dark, semi-biographical tale of hip hop artist Dr. Dre, featured characters doing lines of cocaine, an extended orgy in a mansion and drawn guns. It’s too violent, Mr. Cook told Apple Music executive Jimmy Iovine, said people familiar with Apple’s entertainment plans. Apple can’t show this. John […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2018-09-24T16:09:08Z","apple_news_api_id":"d06ec947-da4b-448b-80d0-016684362971","apple_news_api_modified_at":"2018-09-24T16:09:08Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A0G7JR9pLRIuA0AFmhDYpcQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[],"tags":[38,1416,60,600],"class_list":["post-22857","post","type-post","status-publish","format-standard","hentry","tag-apple","tag-eddy-cue","tag-timcook","tag-tv-show"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/22857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=22857"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/22857\/revisions"}],"predecessor-version":[{"id":22858,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/22857\/revisions\/22858"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=22857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=22857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=22857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}