{"id":22562,"date":"2018-08-28T16:43:12","date_gmt":"2018-08-28T20:43:12","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=22562"},"modified":"2018-08-28T16:43:12","modified_gmt":"2018-08-28T20:43:12","slug":"siris-personality","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2018\/08\/28\/siris-personality\/","title":{"rendered":"Siri’s Personality"},"content":{"rendered":"

Buster Hein<\/a>:<\/p>\n

\n

Siri is about to get a huge upgrade in the way it answers users questions and searches.<\/p>\n

In a new job listing posted today, Apple says it is seeking a writer and editor who can help evolve Siri<\/a> from one of the most-criticized digital assistants into a “distinct, recognizable character.”<\/p>\n

[…]<\/p>\n

Apple says the ideal candidate excels at the craft of writing and loves language and wordplay. The person hired will probably have a huge influence on how Siri interacts and converses with users by injecting more personality into the digital assistant.<\/p>\n<\/blockquote>\n\n

Via Dan Masters<\/a>:<\/p>\n

\n

Don’t you get it, Apple? Users don’t care about Siri being a “distinct, recognizable character”.<\/p>\n

They want it to “just work”.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

Buster Hein: Siri is about to get a huge upgrade in the way it answers users questions and searches. In a new job listing posted today, Apple says it is seeking a writer and editor who can help evolve Siri from one of the most-criticized digital assistants into a “distinct, recognizable character.” […] Apple says […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2018-08-28T20:43:14Z","apple_news_api_id":"ea09a5b3-a5a4-463e-9813-2da567a46595","apple_news_api_modified_at":"2018-08-28T20:43:16Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A6gmls6WkRj6YEy2lZ6RllQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[],"tags":[31,30,247],"class_list":["post-22562","post","type-post","status-publish","format-standard","hentry","tag-ios","tag-mac","tag-siri"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/22562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=22562"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/22562\/revisions"}],"predecessor-version":[{"id":22563,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/22562\/revisions\/22563"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=22562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=22562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=22562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}