{"id":22484,"date":"2018-08-16T14:59:24","date_gmt":"2018-08-16T18:59:24","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=22484"},"modified":"2018-08-16T14:59:24","modified_gmt":"2018-08-16T18:59:24","slug":"pockets-30m-users-are-great-for-publishers","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2018\/08\/16\/pockets-30m-users-are-great-for-publishers\/","title":{"rendered":"Pocket&rsquo;s 30M Users Are Great for Publishers"},"content":{"rendered":"<p><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-08-09\/pocket-s-30-million-users-are-great-for-publishers\">Felix Gillette<\/a> (via <a href=\"https:\/\/news.ycombinator.com\/item?id=17725320\">Hacker News<\/a>):<\/p>\n<blockquote cite=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-08-09\/pocket-s-30-million-users-are-great-for-publishers\"><p>Mozilla Corp., maker of the open-source Firefox browser, <a href=\"https:\/\/www.theverge.com\/2017\/2\/27\/14752590\/mozilla-acquires-pocket-read-it-later\">bought<\/a> Weiner&rsquo;s 22-employee company last year for a sum neither party would disclose. The latest versions of Firefox prominently display by default a Pocket save-for-later button at the top of the browser. In the U.S., Canada, and Germany, users who open up a tab on Firefox see a carefully tended, steadily updated menu of recommended Pocket links.<\/p><p>[&#8230;]<\/p><p>Pocket&rsquo;s basic version is free; paid subscriptions, starting at $4.99 a month, cut out ads and boost storage space.<\/p><p>[&#8230;]<\/p><p>Pocket is expanding its marketing of ads&mdash;stories and videos publishers can pay to place alongside the staff-recommended ones. The <em>Wall Street Journal<\/em> recently began paying to promote a rotating selection of evergreen articles on Firefox, within a handful of Pocket newsletters, and within the Pocket app, says Paul Montella, the <em>Journal<\/em>&rsquo;s global digital sales manager.<\/p><\/blockquote>\n<p>Previously: <a href=\"https:\/\/mjtsai.com\/blog\/2018\/08\/07\/instapaper-relaunches-premium-subscription\/\">Instapaper Relaunches Premium Subscription<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Felix Gillette (via Hacker News): Mozilla Corp., maker of the open-source Firefox browser, bought Weiner&rsquo;s 22-employee company last year for a sum neither party would disclose. The latest versions of Firefox prominently display by default a Pocket save-for-later button at the top of the browser. In the U.S., Canada, and Germany, users who open up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2018-08-16T18:59:26Z","apple_news_api_id":"06e7c311-8d20-43c2-a10b-0e8c7be576ae","apple_news_api_modified_at":"2018-08-16T18:59:27Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/ABufDEY0gQ8KhCw6Me-V2rg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[],"tags":[354,410,1293,96],"class_list":["post-22484","post","type-post","status-publish","format-standard","hentry","tag-advertising","tag-mozilla","tag-pocket","tag-web"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/22484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=22484"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/22484\/revisions"}],"predecessor-version":[{"id":22485,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/22484\/revisions\/22485"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=22484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=22484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=22484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}