{"id":2242,"date":"2010-02-25T20:59:06","date_gmt":"2010-02-26T00:59:06","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=2242"},"modified":"2010-02-25T20:59:10","modified_gmt":"2010-02-26T00:59:10","slug":"app-store-branding","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2010\/02\/25\/app-store-branding\/","title":{"rendered":"App Store Branding"},"content":{"rendered":"<p><a href=\"http:\/\/daringfireball.net\/2010\/02\/tits_and_apps\">John Gruber<\/a>:<\/p>\n<blockquote cite=\"http:\/\/daringfireball.net\/2010\/02\/tits_and_apps\"><p>So what I see as hypocritical about Apple&#8217;s decision here is <em>not<\/em> about the fact that you can access the same sort of content via MobileSafari, but rather about the exceptions granted to Sports Illustrated, etc. I see <em>why<\/em>: Sports Illustrated, Victoria&#8217;s Secret, and Playboy are not just strong brands but also <em>quality<\/em> brands. But who&#8217;s to say some new brand couldn&#8217;t be just as good? The best apps in all sorts of categories across the board in the App Store are frequently from new companies, building new brands. It&#8217;s no more fair for the &#8220;hot chicks in bikinis&#8221; category to be occupied solely by existing major brands like Sports Illustrated\/Victoria&#8217;s Secret\/Playboy than it would be if the, say, photo manipulation category were occupied solely by Adobe and Corel, or if games were only allowed from companies like EA.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>John Gruber: So what I see as hypocritical about Apple&#8217;s decision here is not about the fact that you can access the same sort of content via MobileSafari, but rather about the exceptions granted to Sports Illustrated, etc. I see why: Sports Illustrated, Victoria&#8217;s Secret, and Playboy are not just strong brands but also quality [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2242","post","type-post","status-publish","format-standard","hentry","category-technology"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/2242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=2242"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/2242\/revisions"}],"predecessor-version":[{"id":2243,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/2242\/revisions\/2243"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=2242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=2242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=2242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}