{"id":22230,"date":"2018-07-23T16:12:19","date_gmt":"2018-07-23T20:12:19","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=22230"},"modified":"2018-07-23T16:12:19","modified_gmt":"2018-07-23T20:12:19","slug":"joe-shelton-recalls-the-early-mac-days","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2018\/07\/23\/joe-shelton-recalls-the-early-mac-days\/","title":{"rendered":"Joe Shelton Recalls the Early Mac Days"},"content":{"rendered":"<p><a href=\"https:\/\/www.businessinsider.com\/apple-joe-shelton-on-steve-jobs-and-steve-wozniak-2018-7\">Jim Edwards<\/a> (via <a href=\"http:\/\/www.loopinsight.com\/2018\/07\/23\/inside-the-reality-distortion-field-an-early-apple-employee-talks-about-having-steve-jobs-and-steve-wozniak-as-bosses\/\">Dave Mark<\/a>):<\/p>\n<blockquote cite=\"https:\/\/www.businessinsider.com\/apple-joe-shelton-on-steve-jobs-and-steve-wozniak-2018-7\"><p>In 1981, not many people were writing software applications for the Apple II. Shelton was worried that the Apple Software Publishing group was promising impossible-to-meet sales numbers at the expense of quality. So Shelton decided to resign. &ldquo;I&rsquo;d already written my resignation letter with my opinions on the company&rsquo;s direction and given it to one of my bosses, the head of the Apple II and III group, and had just given a copy to Mike Markkula &mdash; chairman of the board and VP of marketing &mdash; when I ran into Steve.&rdquo;<\/p><p>[&#8230;]<\/p><p>The founder took him to Bandley 4 building and showed him what Steve&rsquo;s secret group was working on next: The Mac prototype. [&#8230;] &ldquo;Would you like to be the product manager?&rdquo; Jobs asked. Obviously, Shelton said yes.<\/p><p>[&#8230;]<\/p><p>Standing in front of his employees, Jobs told them, &ldquo;we want developers to write small, efficient code, not Microsoft code.&rdquo; His logic was that would metastasize all over the place. The [128K] limit would become Apple&rsquo;s advantage by forcing developers to do more with less headroom.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Jim Edwards (via Dave Mark): In 1981, not many people were writing software applications for the Apple II. Shelton was worried that the Apple Software Publishing group was promising impossible-to-meet sales numbers at the expense of quality. So Shelton decided to resign. &ldquo;I&rsquo;d already written my resignation letter with my opinions on the company&rsquo;s direction [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2018-07-23T20:12:21Z","apple_news_api_id":"f620f7c6-23ba-43e6-a031-1ec7939adf48","apple_news_api_modified_at":"2018-07-23T20:12:22Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A9iD3xiO6Q-agMR7Hk5rfSA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[],"tags":[1689,38,406,295,30,173,779],"class_list":["post-22230","post","type-post","status-publish","format-standard","hentry","tag-andy-hertzfeld","tag-apple","tag-appleii","tag-history","tag-mac","tag-stevejobs","tag-steve-wozniak"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/22230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=22230"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/22230\/revisions"}],"predecessor-version":[{"id":22231,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/22230\/revisions\/22231"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=22230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=22230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=22230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}