{"id":21809,"date":"2018-06-14T11:30:57","date_gmt":"2018-06-14T15:30:57","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=21809"},"modified":"2018-06-24T14:35:19","modified_gmt":"2018-06-24T18:35:19","slug":"apples-design-language-has-killed-fun-in-consumer-electronics","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2018\/06\/14\/apples-design-language-has-killed-fun-in-consumer-electronics\/","title":{"rendered":"Apple’s Design Language Has Killed Fun in Consumer Electronics"},"content":{"rendered":"

Mike Murphy<\/a>:<\/p>\n

\n

For a while, the company stuck to this design trend, selling increasingly ambitious and playful products, including the original iPod, the iBook G4, the Power Mac G4 Cube, the iPod Nano, Touch, and Shuffle, and even the iPhone 5c. Today, the only colors you’ll find on Apple products is black, white, shades of grey, and occasionally, gold. We don’t even have<\/a> rose gold anymore. Real pops of color are reserved for accessories like watch bands and phone cases.<\/p>\n

Something changed over the last decade. Perhaps it was the hiring of Angela Ahrendts from Burberry to run Apple’s retail division and her increasing influence<\/a> within the company. Perhaps it’s just because metal looks more premium than plastic does. For whatever reason, Apple looks and acts far more like a luxury brand<\/a> than a consumer-technology brand in 2018.<\/p>\n<\/blockquote>\n\n

Previously: What Happened to Apple’s Whimsy?<\/a>.<\/p>\n\n

Update (2018-06-15): But on the software side, Mojave is adding accent colors.<\/p>\n\n

Update (2018-06-24): Riccardo Mori<\/a>:<\/p>\n

\n

Now, perhaps Murphy’s piece is guilty of all the faults the Macalope points out — it all boils down to the author cherry-picking examples to fit his narrative — but the Macalope, in his rebuttal, does exactly<\/em> the same. He points out that Apple still has colourful products: there’s the (PRODUCT)RED iPhone, there are the iPod touch colour options<\/a>, there are the bands for the Apple Watch<\/a>. These examples are valid, but weak. <\/p>\n<\/blockquote>\n\n

Slix ~ Jeremy<\/a>:<\/p>\n

\n

Still don’t see why Apple dropped the metallic colors, since the iPod line had a really good thing going for a long time. I think the colors and textures from the iPod nano 4th generation line could easily be put onto iPhones and people would eat them up.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

Mike Murphy: For a while, the company stuck to this design trend, selling increasingly ambitious and playful products, including the original iPod, the iBook G4, the Power Mac G4 Cube, the iPod Nano, Touch, and Shuffle, and even the iPhone 5c. Today, the only colors you’ll find on Apple products is black, white, shades of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2018-06-24T18:35:22Z","apple_news_api_id":"a3289c66-54b1-48e5-82b1-545472af72da","apple_news_api_modified_at":"2018-06-24T18:35:23Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AoyicZlSxSOWCsVRUcq9y2g","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[],"tags":[38,77,295,31,85,792,30,1609],"class_list":["post-21809","post","type-post","status-publish","format-standard","hentry","tag-apple","tag-design","tag-history","tag-ios","tag-iphone","tag-ipod","tag-mac","tag-macos-10-14"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/21809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=21809"}],"version-history":[{"count":3,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/21809\/revisions"}],"predecessor-version":[{"id":21905,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/21809\/revisions\/21905"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=21809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=21809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=21809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}