{"id":20782,"date":"2018-03-02T11:26:00","date_gmt":"2018-03-02T16:26:00","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=20782"},"modified":"2018-03-05T14:49:04","modified_gmt":"2018-03-05T19:49:04","slug":"amazon-is-complicit-with-counterfeiting","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2018\/03\/02\/amazon-is-complicit-with-counterfeiting\/","title":{"rendered":"Amazon Is Complicit With Counterfeiting"},"content":{"rendered":"

Casey Hopkins<\/a>:<\/p>\n

This is exactly what has happened to us. Our popular product The Anchor<\/a>, the first under desk headphone mount, with 1500+ reviews, has been getting flooded with counterfeits. The current counterfeit seller, suiningdonghanjiaju Co Ltd (yeah they sound legit), has been on there for the past 5 days and taken all the sales.<\/p>

They literally reverse engineered it, made steel compression molds, made the logo wrong, used fake 3M adhesive that’s very thin and was diecut smaller than the top (measure once, cut twice), they use a lower durometer silicone so it flexes more, its has huge mold parting lines, and the packaging is literally photocopied then reprinted (you can tell by the lack of image contrast). And they had to apply a big sticker to cover our SKU with theirs. But to the untrained eye, it would pass. Can’t wait for the negative reviews to come…<\/p><\/blockquote>\n\n

This is not a cloned product with its own listing on Amazon. Rather, the counterfeiter is listed as a seller on Elevation Lab’s own product page.<\/p>\n\n

There is something extremely simple Amazon could do about it. If you have a registered brand in the Brand Registry and don’t sell the product wholesale - there could be one box to check for that. And anyone else would have to get approval or high vetting to sell the product, especially if they are sending large quantities to FBA. I imagine there are some algorithmic solutions that could catch most of it too. And it wouldn’t hurt to increase the size of the Brand Registry team so they can do their work faster.<\/p><\/blockquote>\n\n

Previously: Sellers Printing Counterfeit Books and Selling Under Amazon’s Brand<\/a>, Amazon Selling Fake Apple Chargers and Cables<\/a>, Amazon’s Chinese Counterfeit Problem Is Getting Worse<\/a>.<\/p>\n\n

Update (2018-03-05): See also: 9to5Mac<\/a>, BuzzFeed<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Casey Hopkins: This is exactly what has happened to us. Our popular product The Anchor, the first under desk headphone mount, with 1500+ reviews, has been getting flooded with counterfeits. The current counterfeit seller, suiningdonghanjiaju Co Ltd (yeah they sound legit), has been on there for the past 5 days and taken all the sales.They […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[],"tags":[19,101,1547,509,96],"class_list":["post-20782","post","type-post","status-publish","format-standard","hentry","tag-amazon","tag-business","tag-china","tag-shopping","tag-web"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/20782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=20782"}],"version-history":[{"count":3,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/20782\/revisions"}],"predecessor-version":[{"id":20787,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/20782\/revisions\/20787"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=20782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=20782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=20782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}