{"id":20519,"date":"2018-02-14T14:54:13","date_gmt":"2018-02-14T19:54:13","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=20519"},"modified":"2018-04-05T15:25:48","modified_gmt":"2018-04-05T19:25:48","slug":"castro-3s-business-model","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2018\/02\/14\/castro-3s-business-model\/","title":{"rendered":"Castro 3&rsquo;s Business Model"},"content":{"rendered":"<p><a href=\"https:\/\/castro.fm\/episode\/TAoeKQ\">Supertop<\/a>:<\/p>\n<blockquote cite=\"https:\/\/castro.fm\/episode\/TAoeKQ\">\n<p>Ois&iacute;n &amp; P&aacute;draig discuss the different options for Castro 3&rsquo;s business model and the reasons behind the model they&rsquo;ve chosen.<\/p>\n<\/blockquote>\n<p>This is an interesting discussion about why they are switching to subscriptions despite previously not liking that model. Advertising does not seem like a good fit because they are deliberately targeting a niche user base. What is the proper way to balance unique features with a free trial?<\/p>\n\n<p>Previously: <a href=\"https:\/\/mjtsai.com\/blog\/2016\/09\/28\/overcast-tries-ads\/\">Overcast Tries Ads<\/a>.<\/p>\n\n<p>Update (2018-04-05): <a href=\"http:\/\/blog.supertop.co\/post\/172384521222\/podcast-subscription-antics\">Supertop<\/a>:<\/p>\n<blockquote cite=\"http:\/\/blog.supertop.co\/post\/172384521222\/podcast-subscription-antics\">\n<p>In the latest episode of the podcast we give an overview of why we feel good about moving to subscription pricing for Castro and then discuss some of the issues we&rsquo;ve experienced preparing for the transition.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Supertop: Ois&iacute;n &amp; P&aacute;draig discuss the different options for Castro 3&rsquo;s business model and the reasons behind the model they&rsquo;ve chosen. This is an interesting discussion about why they are switching to subscriptions despite previously not liking that model. Advertising does not seem like a good fit because they are deliberately targeting a niche user [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[],"tags":[1421,101,778,31,1472,26,112],"class_list":["post-20519","post","type-post","status-publish","format-standard","hentry","tag-app-subscriptions","tag-business","tag-castro","tag-ios","tag-ios-11","tag-iosapp","tag-podcasts"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/20519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=20519"}],"version-history":[{"count":3,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/20519\/revisions"}],"predecessor-version":[{"id":21098,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/20519\/revisions\/21098"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=20519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=20519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=20519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}