{"id":1885,"date":"2009-03-13T10:53:06","date_gmt":"2009-03-13T14:53:06","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=1885"},"modified":"2020-09-08T14:26:31","modified_gmt":"2020-09-08T18:26:31","slug":"introduction-to-the-ad-auction","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2009\/03\/13\/introduction-to-the-ad-auction\/","title":{"rendered":"Introduction to the Ad Auction"},"content":{"rendered":"<p><a href=\"http:\/\/adwords.blogspot.com\/2009\/03\/introduction-to-ad-auction.html\">Google<\/a>:<\/p>\n<blockquote cite=\"http:\/\/adwords.blogspot.com\/2009\/03\/introduction-to-ad-auction.html\"><p>When people think of an auction, they often think of a prize being sold for the highest bid. But the AdWords auction works a little differently, where the winner only pays the minimum amount necessary to maintain their position on the page. That means you&rsquo;ll only pay the minimum necessary to beat the person below you. In fact, our quality-based pricing system ensures that you&rsquo;ll often pay less than your maximum bid.\n<\/p><\/blockquote>\n<p>On the other hand, one problem with AdWords &ldquo;auctions&rdquo; is that the nebulous Quality Score can force you to pay obscenely high rates for words that no one else is bidding on.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google: When people think of an auction, they often think of a prize being sold for the highest bid. But the AdWords auction works a little differently, where the winner only pays the minimum amount necessary to maintain their position on the page. That means you&rsquo;ll only pay the minimum necessary to beat the person [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2020-09-08T18:26:34Z","apple_news_api_id":"5b1b01e4-9629-4e3a-9df6-bf7961881604","apple_news_api_modified_at":"2020-09-08T18:26:34Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AWxsB5JYpTjqd9r95YYgWBA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[354,1928,96],"class_list":["post-1885","post","type-post","status-publish","format-standard","hentry","category-technology","tag-advertising","tag-adwords","tag-web"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/1885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=1885"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/1885\/revisions"}],"predecessor-version":[{"id":30035,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/1885\/revisions\/30035"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=1885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=1885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=1885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}