{"id":18308,"date":"2017-07-12T10:43:11","date_gmt":"2017-07-12T14:43:11","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=18308"},"modified":"2017-07-12T15:51:35","modified_gmt":"2017-07-12T19:51:35","slug":"declining-itunes-video-share","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2017\/07\/12\/declining-itunes-video-share\/","title":{"rendered":"Declining iTunes Video Share"},"content":{"rendered":"

Mikey Campbell<\/a>:<\/p>\n

\n

Citing Hollywood studio sources, The Wall Street Journal<\/em> on Sunday said Apple’s share for selling and renting movies, as well as other video content, has dropped<\/a> to between 20 percent and 35 percent, down from over 50 percent as recently as 2012.<\/p>\n

The steep decline comes as competitors Amazon and Comcast enjoy market share gains on the back of aggressive industry moves. <\/p>\n

[…]<\/p>\n

Interestingly, the loss of market share is not uniform across genres, the report said. For example, iTunes is a top distributor of independent movies, as Apple promotes and signs exclusive deals for films made outside of the traditional movie studio system, sources said.<\/p>\n<\/blockquote>\n\n

Apple’s own video revenue has gone up, but the market as a whole grew faster.<\/p>\n\n

Jason Del Rey and Rani Molla<\/a> (via Hacker News<\/a>):<\/p>\n

Someday soon, more U.S. households will be subscribers of Amazon Prime than cable or satellite TV, according to recent estimates of Amazon’s popular shipping and entertainment service.<\/p>\n

According to estimates from Morningstar, nearly 79 million U.S. households now have an Amazon Prime membership, up from around 66 million at the end of last year.<\/p><\/blockquote>\n\n

I wonder how many use Prime for video and how many have both cable and Prime.<\/p>\n\n

Previously: Amazon Prime Video Coming to Apple TV<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Mikey Campbell: Citing Hollywood studio sources, The Wall Street Journal on Sunday said Apple’s share for selling and renting movies, as well as other video content, has dropped to between 20 percent and 35 percent, down from over 50 percent as recently as 2012. The steep decline comes as competitors Amazon and Comcast enjoy market […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[19,661,1447,101,777,31,189,30,227,97],"class_list":["post-18308","post","type-post","status-publish","format-standard","hentry","category-technology","tag-amazon","tag-amazon-instant-video","tag-amazon-prime","tag-business","tag-comcast","tag-ios","tag-itunesstore","tag-mac","tag-netflix","tag-video"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/18308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=18308"}],"version-history":[{"count":2,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/18308\/revisions"}],"predecessor-version":[{"id":18320,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/18308\/revisions\/18320"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=18308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=18308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=18308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}