{"id":18291,"date":"2017-07-05T16:50:54","date_gmt":"2017-07-05T20:50:54","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=18291"},"modified":"2017-07-05T16:50:54","modified_gmt":"2017-07-05T20:50:54","slug":"steve-jobs-and-the-missing-intel-inside-sticker","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2017\/07\/05\/steve-jobs-and-the-missing-intel-inside-sticker\/","title":{"rendered":"Steve Jobs and the Missing &ldquo;Intel Inside&rdquo; Sticker"},"content":{"rendered":"<p><a href=\"http:\/\/kensegall.com\/2017\/06\/steve-jobs-and-the-missing-intel-inside-sticker\/\">Ken Segall<\/a>:<\/p>\n<blockquote cite=\"http:\/\/kensegall.com\/2017\/06\/steve-jobs-and-the-missing-intel-inside-sticker\/\"><p>The <i>Intel Inside<\/i> marketing strategy will be studied in business schools around the world for decades. It represented bold thinking and bold spending.<\/p><p>[&#8230;]<\/p><p>Apple&rsquo;s internal testing showed that the newest PowerPC processor was faster than Intel&rsquo;s fastest chip. With a real competitive advantage to work with, we did what any feisty agency would do: we declared war on Intel.<\/p><p>Suddenly, it was to our advantage that Intel had become the unifying, driving force in PCs. We didn&rsquo;t have to attack any PC maker by name&mdash;we could take on the entire PC industry simply by attacking Intel.<\/p><\/blockquote>\n<p>Apple did a lot of Photoshop demos. My recollection is that aside of graphics tasks that emphasized floating point, PowerPC-based Macs were mostly slower than Intel-based PCs. This was especially noticeable with compilation. The stated reason for the Intel transition was performance per watt, but by that time the high-powered PowerPCs were behind schedule, too. When I got the original Core Duo iMac in 2006, its performance blew away the dual-G5 tower that I had been using, even though the Core Duo was derived from the mobile Pentium architecture. So of course it was great in notebooks, which were still stuck using G4s.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ken Segall: The Intel Inside marketing strategy will be studied in business schools around the world for decades. It represented bold thinking and bold spending.[&#8230;]Apple&rsquo;s internal testing showed that the newest PowerPC processor was faster than Intel&rsquo;s fastest chip. With a real competitive advantage to work with, we did what any feisty agency would do: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[354,101,295,261,30,663,402,260,173],"class_list":["post-18291","post","type-post","status-publish","format-standard","hentry","category-technology","tag-advertising","tag-business","tag-history","tag-intel","tag-mac","tag-marketing","tag-powerpc","tag-processors","tag-stevejobs"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/18291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=18291"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/18291\/revisions"}],"predecessor-version":[{"id":18292,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/18291\/revisions\/18292"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=18291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=18291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=18291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}