{"id":18107,"date":"2017-06-04T21:02:46","date_gmt":"2017-06-05T01:02:46","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=18107"},"modified":"2017-06-04T21:02:46","modified_gmt":"2017-06-05T01:02:46","slug":"the-art-of-writing-one-sentence-product-descriptions","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2017\/06\/04\/the-art-of-writing-one-sentence-product-descriptions\/","title":{"rendered":"The Art of Writing One-Sentence Product Descriptions"},"content":{"rendered":"<p><a href=\"https:\/\/medium.dave-bailey.com\/the-magic-formula-to-describe-a-product-in-one-sentence-175ce38619c7\">David Bailey<\/a> (via <a href=\"https:\/\/andybargh.com\/newsletter-issue-86\/\">Andy Bargh<\/a>):<\/p>\n<blockquote cite=\"https:\/\/medium.dave-bailey.com\/the-magic-formula-to-describe-a-product-in-one-sentence-175ce38619c7\">\n<p>I wanted to know why some one-sentence descriptions sound like a genius idea and others flop. As I researched how the founders of successful startups presented their products before they were well-known, I discovered something interesting.<\/p>\n<p>[&#8230;]<\/p>\n<p>Facebook and Uber have thousands of features, yet Mark and Travis elevate a single feature above the others, making the product easy to understand, easy to remember, and, most importantly, easy to talk about.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>David Bailey (via Andy Bargh): I wanted to know why some one-sentence descriptions sound like a genius idea and others flop. As I researched how the founders of successful startups presented their products before they were well-known, I discovered something interesting. [&#8230;] Facebook and Uber have thousands of features, yet Mark and Travis elevate a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[25,31,30,663,1441],"class_list":["post-18107","post","type-post","status-publish","format-standard","hentry","category-technology","tag-facebook","tag-ios","tag-mac","tag-marketing","tag-uber"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/18107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=18107"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/18107\/revisions"}],"predecessor-version":[{"id":18108,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/18107\/revisions\/18108"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=18107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=18107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=18107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}