{"id":17774,"date":"2017-04-18T11:49:48","date_gmt":"2017-04-18T15:49:48","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=17774"},"modified":"2017-04-18T11:49:48","modified_gmt":"2017-04-18T15:49:48","slug":"the-great-iphone-naming-opportunity-of-2017","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2017\/04\/18\/the-great-iphone-naming-opportunity-of-2017\/","title":{"rendered":"The Great iPhone Naming Opportunity of 2017"},"content":{"rendered":"

Ken Segall<\/a>:<\/p>\n

\n

I’ve never understood Apple’s motivation for sticking to the S path, year after every-other-year. The most positive spin I can put on it is that it feels compelled to tell the “truth” about the phone’s form factor.<\/p>\n

[…]<\/p>\n

Since phone buyers today have distinctly different likes and needs, I have no problem with multiple models. Four models of phones isn’t complexity, it’s simple choice.<\/p>\n

[…]<\/p>\n

If different style iPhones are destined to co-exist, wouldn’t it be nice if the family felt like a family? Wouldn’t it be great if each name indicated the phone’s reason for being, and reassured buyers that it contained Apple’s latest technology?<\/p>\n<\/blockquote>\n

Previously: Switching to an iPhone SE<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Ken Segall: I’ve never understood Apple’s motivation for sticking to the S path, year after every-other-year. The most positive spin I can put on it is that it feels compelled to tell the “truth” about the phone’s form factor. […] Since phone buyers today have distinctly different likes and needs, I have no problem with multiple models. Four […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[31,85,663],"class_list":["post-17774","post","type-post","status-publish","format-standard","hentry","category-technology","tag-ios","tag-iphone","tag-marketing"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/17774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=17774"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/17774\/revisions"}],"predecessor-version":[{"id":17775,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/17774\/revisions\/17775"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=17774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=17774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=17774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}